The Day of Slovenian Sport: Pride, Connection and Passion for Movement
Sports events, the achievements of Slovenian athletes, and a deep-rooted love of movement are woven into everyday life in Slovenia. This is why The Day of Slovenian Sport, celebrated on September 23, has become a national symbol of a country recognized worldwide as both green and active. This holiday further reinforces Slovenia’s place on the international stage, embodying values of pride, connection, and a passion for exercise and healthy living.
Slovenia – a Global Sports Phenomenon
The Day of Slovenian Sport is when the nation celebrates its sporting spirit – and it is also an invitation for everyone to discover the unique active experiences that Slovenia, in all its diversity, has to offer. International sporting events hosted in Slovenia not only enhance the country’s visibility but also contribute to higher destination occupancy, particularly outside the main tourist season, while extending the average length of stay. At the same time, the STB actively promotes the sustainable organization of sporting events, ensuring that growth goes hand in hand with responsibility.
As the driving force behind responsible tourism development, the STB recognizes the vital role of international sporting events. In the summer of 2025 alone, it was involved in more than 80 events as well as major world and European championships held in Slovenia. These events not only strenghten Slovenia’s reputation as a leading sustainable destination for active recreation and sports training, but also amplify the recognition and value of the I Feel Slovenia brand on a global scale.
Last summer, the STB took part in more than 60 international sporting events across Slovenia. Altogether, the events attracted nearly 30,000 foreign athletes, their teams and fans, while also bringing Slovenia into the spotlight for media representatives from around the globe. Through extensive television coverage and online broadcasts, hundreds of millions of sports enthusiasts were introduced to the country. Each event is an exceptional platform to showcase Slovenia as a green, active and welcoming destination.
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These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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