STB Video Wins Second Place at International Tourism and Ethnographic Film Festival in Krk
At the TEF Fest Krk 2025, currently hosted at the Krk Cinema, the jury awarded the Slovenian Tourist Board’s promotional video “Slovenia. It’s all in our nature” second place in the category of International Tourism Films.
Now in its third edition, TEF Fest Krk – the International Tourism and Ethnographic Film Festival – attracted 134 film submissions from 64 destinations, museums and ethnographic associations across Croatia and the wider region. Among this diverse competition, Slovenia’s video stood out for its creativity and powerful storytelling.
The award-winning video was part of 2024's joint campaign by the Slovenian Tourist Board and the Olympic Committee of Slovenia, launched ahead of the Paris Olympic Games. On the domestic level, the campaign inspired national pride and support for Slovenian athletes, while internationally it strengthened Slovenia’s visibility as a destination for active outdoor experiences. Targeting key tourism markets in Europe, the USA and Canada, the campaign ran across digital platforms, social media, and television, featuring both short clips and athlete-focused versions.
The video showcases over 20 of Slovenia’s top athletes set against the country’s breathtaking natural landscapes, illustrating how their personalities and achievements are intertwined with the environment. The soundtrack – a dynamic blend of modern beats and authentic Slovenian sounds – was created by renowned DJ Umek. The project was produced in collaboration with the Slovenian Tourist Board, the Olympic Committee of Slovenia, production company Karata Film, director Saša Hess and creative agency Arnold Vuga.
TEF Fest Krk 2025 combines screenings of tourism and ethnographic films with an awards programme and expert discussions on sustainability and heritage – key themes in today’s tourism promotion. The festival also features professional workshops led by acclaimed film industry experts, including directors, producers, and cinematographers, and is held under the umbrella of IGCAT.
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