Tadej Pogačar’s Fourth "Tour de France" Victory Strengthens Slovenia as a Global Cycling Power
The achievements of Tadej Pogačar and Primož Roglič, who have carried Slovenia’s name to the top podiums of cycling races across the globe over the past half-decade, continue to boost the visibility of Slovenia as a cycling powerhouse. The Slovenian Tourist Board (STB) collaborated with both of them as ambassadors of the Slovenian tourism at the world’s most prestigious cycling event – the Tour de France, where a number of promotional activities inspire millions of cycling and active holiday enthusiasts. Special digital campaigns, storytelling about Pogačar and Slovenia as a top cycling destination, social media content and features in leading international media have brought Slovenia into the spotlight among millions of cycling fans. The celebratory reception took place in Paris to mark the conclusion of the Tour de France. As part of the event, the STB is once again highlighting Slovenia as an attractive tourism destination.
Slovenia Achieves Unprecedented Exposure at the World’s Biggest Cycling Race
The 2025 Tour de France has been a showcase of Slovenia: even before the race began and throughout the Tour, Pogačar and Roglič dominated headlines and social media posts across Tour de France platforms. The race boasts incredible reach, with over 13.7 million followers across various platforms, and is broadcast in 190 countries around the world.
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