Slovenian Tourist Board Receives Top Honours at World Media Festival 2025
The Slovenian Tourist Board (STB) has been recognised with two international awards at the World Media Festival 2025 in Berlin. The brochure “Slovenia – Sport Destination” received the Gold Award in the Corporate Publishing category and the international campaign “Slovenia. It’s all in our nature.” earned the Silver Award in the Brand Communication category.
The World Media Festival 2025(open in a new window) in Berlin, a prestigious international event celebrating excellence in media and communications, has recognised the Slovenian Tourist Board (STB) with two distinguished awards. The brochure “Slovenia – Sport Destination” received the Gold Award in the Corporate Publishing category for its engaging content, impactful storytelling, and high production quality. The international campaign “Slovenia. It’s all in our nature.” earned the Silver Award in the Brand Communication category for its compelling message and authentic portrayal of Slovenia’s values as a sustainable and emotionally engaging destination.
About the “Slovenia – Sport Destination” Brochure
Created by the Slovenian Tourist Board, the “Slovenia – Sport Destination” brochure is a strategic tool aimed at specialised tourism organisations and sports preparation agencies. It serves as a valuable resource for key stakeholders in the sports sector, including professional and amateur sports clubs, international event organisers, sports journalists and other experts involved in the development and promotion of sport. In addition to showcasing Slovenia’s excellent infrastructure for training camps and professional preparation, the brochure highlights the country’s capacity to host world-class sporting events, conferences and gatherings across a wide range of disciplines. The publication further celebrates Slovenia’s vibrant sports culture and extends an invitation to sports fans to explore the broader tourism offer. The content is enriched with personal insights from Slovenian athletes and leading figures in Slovenian sports and sports tourism.
Targeted at international audiences, The “Slovenia. It’s all in our nature.” campaign promotes Slovenia as a green, boutique and responsible destination. Through consistent messaging and visually engaging content across digital, print, and video platforms, it authentically conveys Slovenia’s core values—sustainability, natural beauty, heartfelt hospitality and cultural depth. It reinforces the country’s brand as a destination where nature and people live in harmony.
These recognitions reaffirm Slovenia’s leadership in creating innovative, strategic, and emotionally resonant tourism communication that reflects the evolving expectations of today’s global traveller.
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