Slovenia’s Premier Tourism Event, SIW 2025, Kicks Off with Strong International Participation
The central business day of the Slovenian Incoming Workshop (SIW) 2025 – the largest and most important business event in Slovenian tourism – is taking place today, May 14, in the renowned spa town of Rogaška Slatina. This year, 144 foreign tour operators and travel agencies from 27 countries are participating, engaging in more than 3,500 scheduled one-on-one meetings with 157 Slovenian tourism providers.
Since its beginnings in 1998, the Slovenian Incoming Workshop (SIW) has been a key platform for connecting leading Slovenian tourism providers with foreign tour operators, travel agencies and specialist agencies. This year’s edition continues the tradition with strong international interest – 58 percent of participating foreign buyers are attending SIW for the first time. The highest number of foreign buyers come from the United States (17), followed by Italy (16) and Germany (14). Interest from the Spanish market is also notable, with 9 participating companies, while 8 companies have arrived from Scandinavia. The gradual recovery of the Asian market after the pandemic is reflected in the attendance of 10 companies from various Asian countries. We are also pleased to welcome three major tour operators from Mexico.
Hosted this year in the spa town of Rogaška Slatina, SIW features a full day of business networking, including more than 3,500 one-to-one meetings between international buyers and Slovenian providers. The event also offers ample opportunities for informal networking and study tours, allowing foreign participants to discover the richness and diversity of Slovenia’s tourism offer.
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