STB Launches New Global Digital Campaign in 22 Foreign Markets

Published: 5.11.2024

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STB Launches New Global Digital Campaign in 22 Foreign Markets

The Slovenian Tourist Board (STB) continues its intensive promotion of Slovenia as an attractive tourist destination through the global digital campaign 'I feel Slovenia. My way.' The campaign encourages visitors to discover Slovenia through June 2025, utilizing a diverse range of digital channels to maximize outreach in 22 vital markets for Slovenian tourism. It represents one of the STB's most important marketing and communication projects.

STB Launches New Global Digital Campaign in 22 Foreign Markets

The global digital campaign has been launched on various Google platforms and social media, including Facebook, YouTube, Instagram, X, Pinterest, TikTok, LinkedIn, Snapchat and Spotify. The selected channels enable the maximization of reach to target users while effectively addressing individuals based on their interests, location, demographics, income and more. The campaign utilizes 14 ad formats.

Launched across 22 international markets, including Germany, Switzerland, Italy, Austria, Hungary, the Czech Republic, Slovakia, Poland, the UK, Ireland, France, Spain, Belgium, the Netherlands, Luxembourg, Denmark, Finland, Sweden, Croatia, Serbia, the USA, and Canada.The campaign aims to enhance the visibility and reputation of Slovenia as a boutique and sustainable destination that offers unique experiences.

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Sales & Marketing
telephone: +38615898550
e-mail: sales@slovenia.info

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