Slovenia together with Austria and Croatia Boost Visibility in the US Market

Published: 29.9.2024

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Slovenia together with Austria and Croatia Boost Visibility in the US Market

The national tourist boards of Slovenia, Austria and Croatia have united in a groundbreaking First Joint Promotional Campaign aimed at the US market, titled "Alps. Adriatic. Amazing." This initiative highlights the three neighbouring countries as a distinctive European destination for the travelers from USA. The campaign, led by the Slovenian Tourist Board (STB), the Croatian Tourist Board (HTZ), and the Austrian Tourist Board (Österreich Werbung), is backed by the European Travel Commission (ETC) and partially funded through European funds.

Slovenia together with Austria and Croatia Boost Visibility in the US Market

The campaign's goal is to promote Slovenia, Austria and Croatia as the atractive competitive tourism destinations for American travellers, while strengthening Europe's visibility as the world's top travel destination. It specifically targets American travellers with higher spending power seeking sustainable and authentic experiences paired with a touch of modern luxury.

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