InspirierendInspirierende Geschichten – Die #StayHome-Kampagnee
Die Slowenische Tourismuszentrale zeigt auf seinen Social-Media-Kanälen, der Website und im Newsletter positive, innovative und karitative Ideen slowenischer Tourismusdienstleister. Trotz der unsicheren Situation, die durch die Pandemie entstand, gibt es im Tourismus noch eine ganze Reihe inspirierender Geschichten. Reisedestinationen, Köche und Gastronomen, Verkäufer lokaler Produkte und andere Akteure des slowenischen Tourismus suchen nach innovativen Lösungen, die den Zusammenhalt in der Bevölkerung stärken und unterstützen, viele davon durch karitative Initiativen. Wir von der Slowenischen Tourismuszentrale möchten sie in ihren Bemühungen fördern, indem wir ihre Geschichten und Bemühungen besonders hervorheben.
Zu diesem Zweck bereiten wir Social-Media-Beiträge vor und stellen eine eigene Landingpage für diese Kampagne zur Verfügung. Dort sammeln wir alle Beiträge und geben Informationen über einzelne Initiativen und Anbieter weiter.
Das erste Projekt, das wir vorstellen wollen, heißt „Chefkoch Uroš DRIVE HOME“. Die Initiative stammt von Küchenchef Uroš Štefelin und Marcela Klofutar vom Restaurant Vila Podvin. In Zusammenarbeit mit lokalen Anbietern bereitet Küchenchef Štefelin jeden Dienstag, Donnerstag, Freitag und Samstag in den Küchen des Restaurants Mahlzeiten aus einer vorab veröffentlichten Speisekarte zu und liefert diese dann zu den Kunden nach Hause. Chefkoch Štefelin hat sich mit gleichgesinnten Caterern zusammengetan. Sie unterstützen sich gegenseitig in dieser schwierigen Situation. Zusammen mit anderen Restaurants der Marke „Taste Radol'ca“ vermarkten sie sich gemeinsam unter dem Namen „Taste Radol'ca online“, wo jedes Restaurant etwas Schmackhaftes anbietet. „Wenn Sie uns nicht besuchen können, werden wir Sie besuchen, jedes Lokal auf seine Weise“, sagt Marcela Klofutar.
Frische Spezialitäten aus Primorska vom Bauernhof Butul
Seit zwei Jahrzehnten betreibt die Familie Butul im slowenischen Istrien ihren Bauernhof. Der Betrieb ist bekannt für seinen Kräutergarten und seine Kochkurse. Daneben werden Unterkünfte für Gäste angeboten. Das qualitativ hochwertige Angebot umfasst Produkte aus Istrien und Primorska. Dazu zählen ausgewählte Weine, Olivenöl, frische Kräuter, aromatische Pflanzen und weitere lokal angebaute Erzeugnisse. In Folge der Corona-Krise können derzeit keine touristischen Gäste empfangen werden. Daher beschlossen die Inhaber, Tatjana und Mitja Butul, ihre schmackhaften Produkte über Facebook zu vertreiben. Hier treten sie mit Kunden in Kontakt und teilen ihre Geschichte durch interessante Beiträge. Regelmäßig veröffentlichen sie Angebote zu frischen, lokal hergestellten und hausgemachten Produkten. Darüber hinaus informieren sie über Lieferoptionen nach Ljubljana und auf Anfrage auch an andere Orte in Slowenien. „Wir mussten unsere Strukturen den neuen Bedingungen anpassen, doch wir gehörten zu den ersten, die das taten“, sagen Tatjana und Mitja Butul. „Wir sind ein kleiner, feiner Anbieter exklusiver Lebensmittel und geübt darin, gute Produkte und hohe Qualität miteinander zu kombinieren. Die derzeitige Situation hindert uns nicht daran, eine gute Verbindung zu unseren Kunden zu halten.“ In etwas mehr als drei Tagen schlossen sich ihnen mehr als 1.500 Follower über Facebook an. Heute haben sie bereits über 2.600 Follower. In der gegenwärtigen Situation wirkt das Engagement des Bauernhofs Butul aus Manžan sehr inspirierend. Durch die Initiative rund um slowenische Produkte bringen sie einen Hauch von authentischem Geschmack aus der Region Primorska in andere Teile Sloweniens. Folgen Sie dem Angebot touristischer Bauernhöfe und besuchen Sie diese am besten selbst, wenn die Zeit gekommen ist.
Folgen Sie unseren Social-Media-Kanälen, wo Sie inspirierende Beispiele aus Ihrem jeweiligen Reiseziel finden können.
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Using materials for commercial purposes, such as reproduction on postcards, T-shirts, books, magnets, embedding audio-visual inserts in one’s own promotional materials, all forms of external advertising (stationary billboards, digital advertising, etc.), use in advertisements unrelated to the promotion of Slovenia as a tourist destination, use on websites that are not intended to present Slovenian tourism products and services and similar activities, is not included in these General Terms and Conditions and is prohibited.
It is strictly prohibited to use materials on media and distribution channels that are marketed or sold to users (books, school textbooks, other commercial publishing, calendars, postcards, fast-moving consumer goods (clothes and other products), advertising of non-tourism products and services, reproduction of materials on vehicles, etc.).
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These Media Library General Terms and Conditions shall apply for all instances of using the material unless the Slovenian Tourist Board and user agree on special terms of using the material in advance and in writing for a specific instance of using the material.
These General Terms and Conditions shall be subject to occasional amendments. Upon the user’s publication of the material, the version of the General Terms and Conditions that is current at that particular time shall apply for the use of materials. If the user disagrees with the amendments made to these General Terms and Conditions, they shall immediately cease using the material and remove it from all media and other communication channels.
Alma is a ChatGPT-based virtual travel guide designed to help you find information and inspiration for your next visit to Slovenia. She is full of ideas for great experiences, knows Slovenian destinations and the variety of activities you are particularly interested in, so she can offer you personalised content and inspiring stories available on the official slovenia.info tourism portal.
Our virtual advisor was inspired by the intrepid world traveller Alma M. Karlin; therefore, we named her ALMA.
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