THE TIME IS NOW. MY SLOVENIA. Promotional Campaign
Presentation of the The Time is Now. My Slovenia. promotional campaign
On 14 May 2020, the Slovenian Tourist Board (STB) presented the Slovenia-wide promotional campaign The Time is now. My Slovenia. The aim of the campaign is to invite and encourage Slovenians to spend a short or long holiday at their nearest destination, Slovenia, while discovering its hidden nooks and crannies and experiencing exceptional adventures and the hospitality of domestic tourism service providers.
The campaign is being carried out in cooperation with many partners: the tourism industry, destinations, key institutions of Slovenian tourism, product associations, ambassadors and influential individuals, the media and other institutions.
Now is the time to holiday in Slovenia
Following the lifting of restrictions related to the coronavirus epidemic, Slovenians are eager to travel, go on nature trips and active or relaxing holidays, and take short or long breaks. They want a holiday at a destination that is close, safe and provides relaxation in unspoiled nature, away from the crowds. These are the values that are more important today than ever before.
Video: Now is the time for you, my Slovenia
The campaign is accompanied by the promotional video Now is the time for you, my Slovenia, created by the STB in cooperation with Tent Production House, headed by Ciril Jazbec, a renowned Slovenian photographer and permanent associate of National Geographic. The video, with voice-over by the legendary Slovenian actor Boris Cavazza, invites us to rediscover Slovenia with exceptional shots of Slovenia as a land of unspoiled nature and unique experiences. It calls for optimism and mutual solidarity, highlights sustainable aspects, both local and domestic, and presents the faces of Slovenian tourism, which with their authentic and heartfelt stories offer guests a safe and pleasant holiday even in this difficult time.
Key communication tools and visuals #mojaslovenija
The key communication tools used by the Slovenian Tourist Board are the Feel Slovenia social networks, the special landing page Now is the time. My Slovenia., and specially prepared newsletters for Slovenians. Carefully prepared posts on social networks are accompanied by the hashtag #mojaslovenija, the use of which is promoted by the STB among the participating destinations, providers and domestic guests.
An exceptional response from destinations, providers and welcoming faces of Slovenian tourism
In just a few weeks, a large number of destinations and providers joined the campaign, thus personalising the communication tools and visuals designed by the STB in an innovative way and highlighting the specific features of their destination or offer through uniform communication under the common slogan The Time is Now. My Slovenia.
A special element of the campaign is the friendly videos of famous and welcoming faces of Slovenian tourism, which reveal hidden corners and lesser-known reasons for visiting their destinations.
The visuals and videos are created in Slovenian, as they address domestic guests.
Media support for the project
The campaign also aroused the interest of Slovenian media companies; many reported on it, and some media also actively joined the campaign. During the campaign, they will address their audience with interesting content, while readers, viewers and listeners will be able to compete for appealing holiday packages in prize contests.