Slovenian destinations and providers, and especially Slovenia Green label holders, are characterised by a high level of awareness of the impact of tourism on the environment and society, which is why they strive to work in a responsible way towards nature and the communities they are a part of. They are also the reason why foreign visitors perceive Slovenia as a warm and welcoming destination, and above all as an undiscovered and green part of Europe, offering authentic experiences in unspoilt nature. The Slovenia Green film follows the Slovenia Green Gourmet Route, a cycling route created in 2021 in cooperation between the Slovenian Tourist Board and the Slovenia Green Consortium and the destinations it passes through. The route is globally special as it connects destinations and providers with the Slovenia Green label, which is awarded under Slovenia's umbrella programme for promoting sustainable development in tourism, the Green Scheme of Slovenian Tourism.
The film charts a journey along the Slovenia Green Gourmet Route, which takes the cyclist among sustainable food providers in Slovenia from Ljubljana to Posočje, Goriška Brda, Vipava Valley and Karst, and back through the capital to Sevnica, Podčetrtek, Ptuj and Maribor. It takes place exclusively between destinations with the Slovenia Green Destination label - a label that recognises destinations that pay particular attention to responsible tourism development and sufficiently meet the criteria of the international Green Destinations standard. 58 destinations, 99 accommodation providers, 40 restaurants, 6 attractions, 8 travel agencies and 1 natural bathing site have already been awarded the label in Slovenia.
In 2023, the film Slovenia Green already received four awards
In 2023 the promotional documentary was awarded at the Terres Travel Festival (Spain) twice: in the category of the best film promoting sustainability film and in the category for the best short film. The documentary received a gold award at the 5th World Tourism Film Festival in Japan and a silver award at the US International Awards in the tourism documentary category.
Discover the Slovenia Green Route
Zapeljite se po novi kolesarski poti, ki povezuje le destinacije z znakom Slovenia Green, ponuja kulinarične pregrehe v trajnostno naravnanih restavracijah, tudi takih z Michelinovimi zvezdicami, in ob tem jemlje dih s potmi med vinogradi, zdravilišči in turističnimi kmetijami.
Destinations along the route
Ljubljana. Vibrant. Lively. A city that combines the charm of a small capital and the confidence of big European cities.
Escape on an active break in the picturesque world of the Julian Alps, the Triglav National Park and the emerald River Soča.
Sun-kissed wine country between the Alps and the Mediterranean.
Nova Gorica and the Vipava Valley
The land of unique vines and first-rate cuisine between the Alps and the Adriatic Sea
The world of underground wonders, stunning natural phenomena and unique tastes.
A small town in Posavje with a magnificent castle that has its own vineyard planted with Blaufränkisch, and the birthplace of former first lady of the United States Melania Trump.
A world of premium indulgence in thermal waters and popular destinations along the Sotla River.
The oldest town in Slovenia, nestled between gentle wine-growing hills and the River Drava.
The Styrian capital at the base of the green Pohorje Mountains.
A health resort with 400 years of tradition and the unique Donat Mg mineral water
Read more about Slovenia's green story
Find out about our green story and the most important activities to promote responsible tourism development, and check our guidelines for healthy and safe holidays.