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Slovenia's green story through the film Slovenia Green

The new promotional documentary Slovenia Green presents Slovenia's green story and, through the stories of locals, destination representatives and tourism providers, tells viewers that Slovenia is a safe destination with a sustainable offer and unspoilt nature.

Slovenian destinations and providers, and especially Slovenia Green label holders, are characterised by a high level of awareness of the impact of tourism on the environment and society, which is why they strive to work in a responsible way towards nature and the communities they are a part of. They are also the reason why foreign visitors perceive Slovenia as a warm and welcoming destination, and above all as an undiscovered and green part of Europe, offering authentic experiences in unspoilt nature. The Slovenia Green film follows the Slovenia Green Gourmet Route, a cycling route created in 2021 in cooperation between the Slovenian Tourist Board and the Slovenia Green Consortium and the destinations it passes through. The route is globally special as it connects destinations and providers with the Slovenia Green label, which is awarded under Slovenia's umbrella programme for promoting sustainable development in tourism, the Green Scheme of Slovenian Tourism.

 

The film charts a journey along the Slovenia Green Gourmet Route, which takes the cyclist among sustainable food providers in Slovenia from Ljubljana to Posočje, Goriška Brda, Vipava Valley and Karst, and back through the capital to Sevnica, Podčetrtek, Ptuj and Maribor. It takes place exclusively between destinations with the Slovenia Green Destination label - a label that recognises destinations that pay particular attention to responsible tourism development and sufficiently meet the criteria of the international Green Destinations standard. 58 destinations, 99 accommodation providers, 40 restaurants, 6 attractions, 8 travel agencies and 1 natural bathing site have already been awarded the label in Slovenia.

In 2023, the film Slovenia Green already received four awards

In 2023 the promotional documentary was awarded at the Terres Travel Festival (Spain) twice: in the category of the best film promoting sustainability film and in the category for the best short film. The documentary received a gold award at the 5th World Tourism Film Festival in Japan and a silver award at the US International Awards in the tourism documentary category.

 

Discover the Slovenia Green Route

Zapeljite se po novi kolesarski poti, ki povezuje le destinacije z znakom Slovenia Green, ponuja kulinarične pregrehe v trajnostno naravnanih restavracijah, tudi takih z Michelinovimi zvezdicami, in ob tem jemlje dih s potmi med vinogradi, zdravilišči in turističnimi kmetijami.

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Destinations along the route

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