Explore Slovenia’s wonders with Alma, your virtual travel advisor

The main Slovenian tourism website, slovenia.info, has been elevated by Alma, an advanced virtual travel advisor powered by artificial intelligence. Named after the renowned traveler Alma M. Karlin, Alma offers a personalized touch, engaging users in relaxed conversations across seven languages. Available 24/7, she provides prompt answers to questions, guiding users to relevant information, inspiring stories, and valuable tips for discovering Slovenia with ease.

It operates using OpenAI's GPT-4 algorithm (ChatGPT Turbo upon its release), an advanced AI model designed specifically for virtual assistants. This allows Alma to filter content based on user preferences, enabling a personalized experience that quickly and efficiently delivers the information.

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AI-based virtual assistants are revolutionizing the web, with users swiftly recognizing their significant value. While interacting with AI might have been a novelty before 2022, today, virtual assistants have become essential tools for efficiently accessing the information users need. This is particularly true for content-rich platforms like the official Slovenian tourism portal, slovenia.info, where such technology enhances the user experience by providing immediate, relevant and tailored information.

The introduction of Alma, the virtual assistant, represents more than just a technological enhancement. The project is designed to:

  • Enhance user experience: Improve how users search for tourist information on www.slovenia.info through advanced AI technology.

  • Boost conversions and insights: Increase user engagement and gather valuable insights into the needs and interests of potential visitors. This data will drive future development and enable more targeted marketing efforts.

Launched in late May 2024, the Alma virtual travel guide project stands out as:

  • One of the first AI assistants in the Slovenian tourism sector,

  • Among the few AI assistants in Europe, distinguished by its intelligent integration with the website’s search engine.

Alma represents the next milestone in the evolution of the portal, reinforcing its reputation as the most trusted source of information and inspiration for international visitors. As AI technology continues to advance, we are committed to further enhancing Alma, seeking out innovative solutions that offer tangible benefits for our users.

We invite you to test Alma for yourself and discover how it can enrich your journey with us!

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Who is Alma?
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