Let's meet at ITB Berlin, 4–6 March 2025

Accompanying activities on and off the stand

An array of exciting accompanying activities and events, both on and off the stand, will take place as part of Slovenian presentation at ITB Berlin 2025.

Travel talks

During the ITB, culture- and art-related travel talks will be held at the Slovenian stand. These will be limited to a small number of participants (up to 10), who will have a chance to listen to the live conversation with headphones. The talks will be recorded and later included in episodes of Feel Slovenia the podcast in the German language, which has last year joined the Feel Slovenia podcasts in Slovenian and English.

March 4, 2025 – Tuesday

11:00 AM – MARIBOR
Culture & Gastronomy in Maribor
Tina Heinrih & Adam Valdhuber

2:00 PM – KURENT
The most recognizable Shrovetide character of Slovenia

March 5, 2025 – Wednesday

11:00 AM – SLOVENIA AS A GUEST IN MUSEUM EUROPÄISCHER KULTUREN (MEK)
Sofia Botvinnik presents the exhibition "Buzzing Slovenia" at the MEK, Berlin

2:00 PM – WALK OF PEACE, 2025 – German Award "Connecting Culture"
Martin Šolar, Director of Kobarid Museum
Sandra Battigaglia, Head of PR, Friuli Venezia Giulia

March 6, 2025 – Thursday

11:00 AM – SLOVENIAN CULTURE & CREATIVITY IN GERMANY

Gregor Drobnič, Arhitectural designer based in Berlin
Saša Šavel Burkart, Head of Slovenian Cultural Centre Berlin

Exclusive I Feel sLOVEnia Fasching Get-Together

The event will be held on Tuesday, 4 March.

Golden City Gate Awards

The Golden City Gate Awards are a prestigious international competition that honours outstanding achievements in the fields of tourism, hospitality and destination marketing. Held annually at the ITB Berlin, the awards recognize excellence across various categories, including promotional videos, advertising campaigns and digital initiatives. For many years in a row, the Slovenian Tourist Board has been recognized with awards at the Golden City Gate competition. This year, six different projects were submitted.

More about the awards

Global Leading Destination in Responsible and Green Tourism

Slovenia prioritizes sustainable principles and is committed to acting sustainably. Tourism in Slovenia is developed with a special sense for nature and green experiences.

This is united in The Green Scheme of Slovenian Tourism, a tool developed at the national level and a certification programme. It combines all the efforts for the sustainable development of tourism in Slovenia, which will help preserve this incredible diversity also for the generations yet to come.

We are proud that the Scheme is included in the handbook of the European Travel Commission (ETC) as the best practice example for the implementation of green schemes by national tourist boards around Europe. We are also proud that Slovenia is the first country in the world that has received the Green destination title. Also, numerous world-renowned media have so far already recognised Slovenia’s commitment to sustainability, among them also National Geographic’s coveted “Best of the world” list, where Slovenia was profiled among the 25 most extraordinary places and communities to visit.

An excellent outdoor and sports destination

Discover Slovenia, the country with a green, active and healthy heart. Though relatively small in size, as many as 4 totally different regions meet here, resulting in an outstanding diversity and a huge variety of outdoor activities, be it hiking, biking, white-water rafting, kayaking, sailing, or in winter skiing, ski touring or cross-country skiing. In recent years, Slovenia has also hosted a number of world-renowned competitions. 

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Our athletes – our pride

In the recent years, Slovenian Tourist Board teamed up with some of the top Slovenian athletes and formed strong partnerships to promote Slovenia as an ideal sports and active outdoor destination and share the I feel Slovenia brand values. With their achievements, enthusiasm, and likeable characters top Slovenian athletes impress millions of sports enthusiasts and active individuals from around the world and prove that sport is written in Slovenian’s genes. Among them have been world’s best cyclists, Primož Roglič and Tadej Pogačar, Luka Dončić, the NBA basketball star from Slovenia, alpine skier Ilka Štuhec and world’s best climber Janja Garnbret.

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