Our athletes – our pride
Slovenia provides a perfect playground all year round and is as such a paradise for summer and winter sports. This is also the reason why Slovenia is homeland to so many world-renowned athletes, which amaze with their achievements on a global level and highlight Slovenia as a destination for excellent active outdoor experiences.
In the recent years, Slovenian Tourist Board teamed up with some of the top Slovenian athletes and formed strong partnerships to promote Slovenia as an ideal sports and active outdoor destination and share the I feel Slovenia brand values. With their achievements, enthusiasm, and likeable characters top Slovenian athletes impress millions of sports enthusiasts and active individuals from around the world and prove that sport is written in Slovenian’s genes. Among them have been world’s best cyclists, Primož Roglič and Tadej Pogačar, Luka Dončić, the NBA basketball star from Slovenia, alpine skier Ilka Štuhec and world’s best climber Janja Garnbret.
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Top winter activities according to alpine skier Ilka Štuhec
Tips from ski champion Ilka Štuhec for an unforgettable winter experience in Slovenia.
Top winter activities according to alpine skier Ilka Štuhec
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Five cycling experiences in Slovenia picked by Tadej Pogačar
Cycling experiences in Slovenia that the two-time Tour de France winner swears by.
Five cycling experiences in Slovenia picked by Tadej Pogačar
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Slovenia's top family winter experiences as chosen by Primož Roglič
Enjoy the winter pleasures that the family of Slovenia's top cyclist Primož Roglič love.
Slovenia's top family winter experiences as chosen by Primož Roglič
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Global Leading Destination in Responsible and Green Tourism
Slovenia prioritizes sustainable principles and is committed to acting sustainably. Tourism in Slovenia is developed with a special sense for nature and green experiences.
This is united in The Green Scheme of Slovenian Tourism, a tool developed at the national level and a certification programme. It combines all the efforts for the sustainable development of tourism in Slovenia, which will help preserve this incredible diversity also for the generations yet to come.
We are proud that the Scheme is included in the handbook of the European Travel Commission (ETC) as the best practice example for the implementation of green schemes by national tourist boards around Europe. We are also proud that Slovenia is the first country in the world that has received the Green destination title. Also, numerous world-renowned media have so far already recognised Slovenia’s commitment to sustainability, among the latest is National Geographic’s coveted “Best of the world” list, where Slovenia was profiled among the 25 most extraordinary places and communities to visit in 2023.
Take a tour through our green story
Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
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Take a tour through our green story
Take a tour through our green story
Watch the interactive video and get to know some of the most interesting facts and green stories that reveal the sustainable path of Slovenia.
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Superb gastronomy
Slovenia will impress you with superb gastronomy which uses fresh, local ingredients and puts strong focus on sustainability. Sustainable gastronomy and five-star culinary adventures will uncover countries most fascinating stories, which is why it comes of no surprise that numerous restaurants are recommended by Michelin and Gault&Millau gastronomy guides. Recently, the Green Scheme of Slovenian Tourism has also been complemented by the Slovenia Green Cuisine label, given to those that preserve the authentic gastronomic specialities of Slovenia, short supply chains, reduce waste, consume energy responsibly, and in other ways follow sustainable principles.
TASTE SLOVENIA
Follow the Michelin Stars in Slovenia
Meet Slovenia's gastronomic stars that are now shining on the Michelin sky.
Follow the Michelin Stars in Slovenia
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Unique stories of Slovenian gastronomy
Stories inspired by local ingredients, flirting with tradition, and a great deal of creativity.
Unique stories of Slovenian gastronomy
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The best for gourmets
Discover why Slovenia is becoming an increasingly popular destination for gourmets.
The best for gourmets
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Ideas for romantic gastronomic experiences
Surprise your loved ones with original gastronomic experiences.
Ideas for romantic gastronomic experiences
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Slovenia Unique Experiences
It is no surprise that Slovenia is considered one of the world’s most fascinating and diverse countries with friendly and warm-hearted locals that enhance your visit. It is the only country in Europe where 4 geographical worlds meet, which reflects through stunning natural beauties and an astonishing diversity of terrains. This is why Slovenia offers unique experiences throughout the year; be it active experiences in pristine nature, city breaks topped with culture, relaxing spa holidays or superb gastronomy. Check out the top experiences!
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Feel Slovenia the podcasts
In recent years, the Slovenian Tourist Board has launched the official podcast series in three languages: Slovenian, English and German. Listen to inspiring talks and learn something new about Slovenia.
Listen to the podcasts in English Listen to the podcasts in German
German market
Germany is one of Slovenia's most important markets. With more than 80 million inhabitants, it is a world power, economically at the forefront both in Europe and globally. The image and perception of Slovenia on the German market has been changing positively over the last few years, and over time it has become more recognisable as a safe, nearby, green destination with a diverse and varied offer.
In 2022, almost 18% more overnight stays than in 2019, and 17% more arrivals were also recorded.
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