In case you missed a virtual meeting with Slovenia at the ITB Berlin NOW (9-12 March)
European Region of Gastronomy 2021
Slovenia entered 2021 as the holder of the prestigious title of the European Region of Gastronomy 2021 (ERG). Promotional activities are aimed at raising international visibility and strengthening sustainable practices in gastronomy. This year’s ITB Berlin is a great opportunity to explain why we’re Europe’s new food capital featuring amazing local producers and world-renowned Michelin-starred chefs. Join us on amazing journey through the diversity of Slovenian cuisine! Don't forget to browse through Taste Slovenia online portal, as well!
The green playground of Europe
Slovenia is small, but extremely diverse. As many as 4 totally different regions are nicely packed on a really small area: the Alpine Slovenia, the Mediterranean Slovenia, Ljubljana and surroundings and Thermal Pannonian Slovenia. Thus, Slovenia offers a huge variety of outdoor activities, 365 days a year. In fact, nature is just around the corner for most of people in Slovenia. And this is one of the main reasons why sports is written in Slovenian genes. Be it hiking, biking, white-water rafting, kayaking, sailing, or in winter skiing, cross-country skiing etc., Slovenians like everything connected with sports, cheering enthusiasm is as amazing as the success of our athletes itself. We invite you to close your eyes and embark on an imaginative journey to a country with a green, active and healthy heart.
Global Leading Destination in Responsible and Green Tourism
Slovenia is considered one of the greenest and safest countries in Europe. Shortly after the first wave of the pandemic had started in Slovenia, the Slovenian Tourist Board introduced the GREEN & SAFE label, which communicates responsible travel standards of Slovenian tourism and offers an upgrade of our sustainable practices with a new responsibility to local communities and guests. This is our commitment to responsible, green and safe tourism in Slovenia. For this purpose, a handbook to help the tourism industry with comprehensive and united guidelines in adapting the safe protocols was launched and we're proud that the WTTC has recognized the Green & Safe label in its 'Safe travels' programme.
The Golden City Gate
The Slovenian Tourist Board also competed for The Golden City Gate awards, which have been given for excellence in the field of promotional and communication tools in tourism for 21 years as a part of the ITB. The STB received as many as four gold and three silver awards for outstanding and innovative promotional campaigns and communication tools:
- Silver award in the category Campaign for Green&Safe
- Gold award in the category Online for Taste Slovenia
- Gold award in the category Campaign for Tour de France
- Silver award in the category Innovation for IGTV Feel Slovenia
- Gold award in the category Music for Feel Slovenia Business Date
- Silver award for the promotional video Time to #stayhome. Turn to nature and dream
- Gold award in the category Print advertising for Slovenia Outdoor catalog
- available on the ITB Brand Card
10 March 2021 (12.30 - 13.30)
Experiences in green, unique gastronomy and sustainability: products & activities for a new start
Moderation: Mojca Mavec, TV host & journalist
- Maja Pak, Director, Slovenian Tourist Board
- Rebeka Kumer Bizjak, Director, Representative Office - Slovenian Tourist Board in Germany
- Klemen Langus, Director, Julian Alps Association
- Gregor Vračko, Chef, Hiša Denk
Slovenia is waiting for you to explore it. In your own way. Soon.
In the meantime, connect with our co-exhibitors at ITB Berlin NOW, learn about Slovenia’s tourism products and discover new and unique business opportunities:
Discover other jewels of Slovenia as well
Slovenia is a diverse country, as are its greatest natural and cultural treasures. In addition to its iconic attractions, also discover other beautiful sights sand interesting features of this green country.
Media Kit - Slovenia
Publication prepared for journalists presenting the diversity of Slovenia, special hints for 2021, exciting experiences and events, inspires you to explore Slovenia. Let us guide you through 7 great reasons, why you should visit and write about this hidden green gem in the heart of Europe. Thanks to short distances and geographic diversity, Slovenia incorporates boutique elements, which are authentic, varied, surprising, easily accessible and available 365 days a year. Diversity guaranteed, excitement as well!