Friday, 28.02.2020

Important notice from the ITB Berlin team: ITB Berlin 2020 will not take place.

 

IT'S SLOVENIA GASTRONOMY TIME

Why Slovenia at the ITB 2020 (4 - 8 March):

  • The 6th consecutive record year for Slovenian Tourism
  • Slovenia unveils new Julian Alps Hiking Trail - Juliana Trail is also our official partner at ITB 2020
  • 2020/2021 will be dedicated to promoting Gastronomy
  • 2020 press trip opportunities
  • Slovenia Unique Experiences – a collection of unique authentic premium quality experiences
  • We invite you to visit hall 27, stand number 110!

For tour operators, travel agents, media and all other business.

The 6th consecutive record year for Slovenian Tourism

Provisional statistical data show that 2019 was another record breaking year for the Slovenian tourism. More than 6.2 million tourist arrivals and almost 15.8 million overnight stays were recorded. Foreign guests accounted for 4.7 million arrivals and 11,4 million overnight stays. This clearly indicates that the goals of the 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism are being fulfilled, the essence of which is added value. Also, in the future, the main focus will be on tourist products which raise the quality of life of those who are employed in tourism and the satisfaction of local communities. With a clear vision,  Slovenia will become a destination for 5-star experiences, which will increase added value and income from the export of travel.

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Slovenia unveils new Julian Alps Hiking Trail - Juliana Trail

This year Slovenia unveils a new 270km hiking trail through the mighty Julian Alps. This circular route will lead walkers from the state border between Italy and Slovenia via numerous natural wonders including the Kranjska Gora region, the Sava River and the Soca Valley. It will also encompass the shores of Lake Bled before a challenging ascent into the Triglav National Park under the shadow of mighty Mt Triglav. Other highlights include the Bohinj region and Slovenia’s sweetest town, Radovljica, where the country’s famous Lectar, or decorated gingerbread, is made.

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Slovenia - European Region of Gastronomy 2021

Slovenia has been named European Region of Gastronomy (ERG) 2021 and will be focusing heavily on culinary adventures in 2020 and 20121. This year’s ITB Berlin will be a fantastic opportunity to come and find out why Slovenia is Europe’s new food capital, offering world-class chefs, farm-to-table freshness and unique culinary experiences. As the Slovenian proverb says, "In Slovenia, love comes through the stomach!"

The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism defines gastronomy as one of the ten leading tourist products, since it enables development of excellent experiences and contributes to the dispersion of tourist flows and deseasonalization of tourism, which are also considered our central objectives for the future.

2020 press trip opportunities

Are you interested in visiting Slovenia in 2020? Stop by at our stand to find out what kind of press trips we will organise and which topics will be in the forefront. Definitely, 2020 will be marked with the Slovenian gastronomy, but yet again also great outdoors won't be forgotten and some of the key events which make the country unique, such as the World Bee Day in May. 

For further information, browse through our press releases and feel free to contact us.

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Uncover 5* Slovenia Unique Experiences

Slovenian Tourism Board have unveiled a collection of Slovenia Unique Experiences - boutique five-star adventures that can’t be enjoyed anywhere else. Visitors are invited to choose between activities that last a few hours or a few days, and strict rules guarantee that every member of the scheme is local, authentic, sustainable and of premium quality.

Come and experience Slovenia’s originality in an unforgettable way with tailor-made experiences including kayaking through the flooded underground tunnels of Mount Peca and an eco-treehouse holiday overlooking Lake Bled. You can also walk in the footsteps of ancient underground explorers as you learn about the rich biodiversity of the famous Postojna Cave system - you may even get to meet an iconic "baby dragon"!

There’s also the opportunity to enjoy the finest culinary adventures, from a classic car journey through Istria’s olive groves to a world-class gastronomic journey 160 meters below the earth’s surface.

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Discover other jewels of Slovenia as well

Slovenia is a diverse country, as are its greatest natural and cultural treasures. In addition to its iconic attractions, also discover other beautiful sights sand interesting features of this green country.

Food and wine

Love is experienced through the stomach.

Food and wine

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Iconic attractions

The images of Slovenia that will leave a lasting impression.

Iconic attractions

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Spas and health resorts

Rest, relax and enjoy the soothing power of thermal waters and wellness treatments.

Spas and health resorts

Spas and health resorts

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Active holidays

Active adventures in nature.

Active holidays

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Culture

Slovenia boasts a rich cultural tradition.

Culture

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Hiking

Slovenia is a hiking paradise. More than 10,000 kilometres of marked hiking trails.

Hiking

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Media Kit - Slovenia

Media Kit - Slovenia

Publication prepared for journalists presenting the diversity of Slovenia, special hints for 2020, exciting experiences and events, inspires you to explore Slovenia. Diversity guaranteed, excitement as well!



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