Days of Slovenian Tourism 2017


This year, the Days of Slovenian Tourism, which are a central expert event in tourism, will held from 17 to 19 October in Kranjska Gora.

The Days of Slovenian Tourism event was organised in accordance with the strategic focus on enhancing cooperation in developing and marketing Slovenian tourism with all major partner institutions in the field of tourism in Slovenia: Ministry of Economic Development and Technology, Slovenian Tourist Board, the Tourist Association of Slovenia, Tourism and Hospitality Chamber of Slovenia, Tourism and Hospitality Section of the Chamber of Craft and Small Business of Slovenia, the Chamber of Mountain Centres, Association of Tourist Agencies of Slovenia, Slovenian Spas Association, Slovenian Convention Bureau, Association of Travel Journalists of Slovenia, Hiking and Biking, and others.

Important events took place at the Days of Slovenian Tourism, such as the plenum of the Days of Slovenian Tourism, where the most important prizes in tourism were given, the 64rd Hospitality and Tourism Council, the My Country – Beautiful and Hospitable event, and the 20th Slovenian Tourism Forum.

The 2017–2021 Strategy for the Sustainable Growth of Slovenian Tourism sets important challenges for Slovenian tourism: how to ensure not only good results in the number of arrivals and overnight stays of foreign tourists in Slovenia but also considerably higher revenues from the export of travel, and what should be done regarding tourism products in accordance with the vision of Slovenia as a global green boutique destination for demanding visitors seeking diverse and active experiences, inner peace, and personal benefits.

Slovenia is a destination for 5-star experiences. In the past foreign visitors’ expectations have been met and exceeded. In parallel with positioning Slovenia as a "Green. Active. Healthy" destination and the numerous awards received, the expectations of guests are growing, too. At the same time, there has been a two-digit increase in the number of arrivals and overnight stays of foreign tourists in recent years, which puts pressure on the assurance of quality and on personalised experiences for individuals.

The round-table discussion will focus on all key elements needed for making the leap to higher value added and a better guest experience. The 20th Slovenian Tourism Forum will present inspiring examples of creating innovative tourism products for demanding guests and highlight the examples of good practice of those who dared and succeeded. We want to know it all: when, why, how, with whom etc. The fact that a good idea can be found in an extremely short time will be proven by the first all-Slovenian tourism hackathon "Slovenia for 5-Star Experiences" organised parallel to the plenary and forum parts of the DST.

Program DST 2017

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