BIT Milano 2024

Date: 09. 02. 2025 at 09:30 - 11. 02. 2025 at 18:00 Application deadline: 09. 12. 2024 Type: Fairs Organiser: STO - PVT Italija Contact: Maja Lapajne Maldonado
+39 02 29 51 11 87
maja.maldonado@slovenia.info
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BIT Milano 2024

BIT Milano connects travel trade professionals and travel enthusiasts.

Visit Slovenia at BIT Milano 2024

BIT – International Travel Exhibition is a historic event organized by Fiera Milano. It will be held in the pavilions of Fieramilanocity and MiCo, in the center of Milan. BIT promotes the meeting between decision makers, industry experts and carefully selected and profiled buyers from geographic areas with the highest rate of economic growth and from all sectors of the chain. An event that is also formative with more than one hundred conferences and seminars on the latest industry trends.

In today’s travel market, there is a greater demand for unique, sharable, and increasingly personal and individualized experiences. The consumer has taken control. They create content, they are the influencers and they have re-defined core ideas like the meaning of “luxury”.

Sitting at the crossroads of the Alps and the Mediterranean, between Karst and the Great Pannonian Plain, Slovenia is still a place where natural beauty reigns supreme. However, visitors are greeted with a vast array of tailored products and unique five-star experiences in all of Slovenia’s tourist regions. An adventure experience in the Alpine region could combine backcountry skiing with a local guide, hiking, ice climbing and relaxing in one of many welcoming mountain chalets. A wellness experience in the Thermal Pannonian region may include spas, thermal baths, fine food, great wine and cooking classes all in the same trip. Similarly, a culinary experience in the Mediterranean & Karst region could include walking through vineyards, wine tasting with a world-renowned winemaker, exploring the Chef’s garden and retiring inside for an exquisite five-course dinner. A cultural experience in Ljubljana & Central Slovenia can bring together various traditional celebrations with international festivals, as well as unguided exploration of the vast cultural heritage. You can also discover the most pristine nature and primeval forests during hikes on well-marked trails in the Kočevje region.

Meet Slovenian partners and tourist companies at this year's Bit Milano!


Dates

  • Sunday, 4 February: 9:30 - 18:00
  • Monday, 5 February: 9:30 - 18:00
  • Tuesday, 6 February: 9:30 - 18:00

 

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