FITUR - Feria Internacional de Turismo 2025

Visit Slovenia at FITUR Madrid 2025

FITUR is a global meeting point for tourism professionals and the leading trade fair for inbound and outbound Ibero American markets.

In today’s travel market, there is a greater demand for unique, sharable, and increasingly personal and individualized experiences. The consumer has taken control. They create content, they are the influencers and they have re-defined core ideas like the meaning of “luxury”.

Sitting at the crossroads of the Alps and the Mediterranean, between Karst and the Great Pannonian Plain, Slovenia is still a place where natural beauty reigns supreme. However, visitors are greeted with a vast array of tailored products and unique five-star experiences in all of Slovenia’s tourist regions. An adventure experience in the Alpine region could combine backcountry skiing with a local guide, hiking, ice climbing and relaxing in one of many welcoming mountain chalets. A wellness experience in the Thermal Pannonian region may include spas, thermal baths, fine food, great wine and cooking classes all in the same trip. Similarly, a culinary experience in the Mediterranean & Karst region could include walking through vineyards, wine tasting with a world-renowned winemaker, exploring the Chef’s garden and retiring inside for an exquisite five-course dinner. A cultural experience in Ljubljana & Central Slovenia can bring together various traditional celebrations with international festivals, as well as unguided exploration of the vast cultural heritage. You can also discover the most pristine nature and primeval forests during hikes on well-marked trails in the Kočevje region.

Slovenia’s advantage is that everything is so easily accessible. No matter what town you are in, it only takes you a few minutes of walking to reach the green surroundings, and other towns are only a short drive away. In Slovenia, you’ll only need a few days to experience more towns and cities than you will anywhere else. Go on a themed journey of discovery or a tour of Slovenia! Simply because it's beautiful! 

Feel the vibe of the green heart of Europe 

Slovenia is a real wonder of nature in itself. Whether in the city or in the countryside, wherever you turn, you will find green. For centuries, the people living here have breathed with nature and tried to keep the country green for future generations. Efforts aimed at sustainable development and environmental preservation start with individuals and providers and gradually reach destinations and the entire country. Discover our green story through green adventures, find shelter in green accommodation facilities and follow sustainable steps towards a green future.

Meet Slovenian partners and tourist companies at this year's FITUR Madrid!
 

Dates

• Wednesday, 22 January: 10:00 - 19:00 (only business visitors)
• Thursday, 23 January: 10:00 - 19:00 (only business visitors)
• Friday, 24 January: 10:00 - 19:00 (only business visitors)
• Saturday, 25 January: 10:00 - 20:00 (general public)
• Sunday, 26 January: 10:00 - 18:00 (general public)

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