Tourism Panel: The Power of Data: Shaping Tomorrow’s Tourism

Date: 03. 09. 2024 at 10:00 Place: Bled, Bled, Grand Hotel Toplice Type: Other events Organiser: Slovenska turistična organizacija; Ministrstvo za gospodarstvo, turizem in šport; Ministrstvo za zunanje in evropske zadeve; Center za evropsko prihodnost Contact:
+386 (0)1 589 85 14

Back to business events

Tourism Panel: The Power of Data: Shaping Tomorrow’s Tourism

As we stand at the threshold of a new era, sustainable growth and responsible travel are of paramount importance, redefining what a successful tourism year means beyond mere economic indicators. Furthermore, technological advancements are unveiling potential enhancements in the tourist experience, more efficient destination management, and a significant contribution to the overall digital transformation of the tourism sector. Data has the power to shape the future of the tourism sector, and we need to harness it.

  • What is the potential of data in forecasting trends, shaping policies and promoting sustainable practices within the tourism sector? What are the potential risks associated with it?
  • How can data-driven insights not only measure but also empower stakeholders to mitigate the negative impacts of tourism?
  • How can tourism destinations use data to balance attracting tourists while preserving the quality of life of local communities?
  • Where can competitive advantages be found in the era of open data within the tourism industry?
  • Lost in the flood of data and technology: How can we avoid the temptation of jumping on every new trend?



09:15 ̶ 10:00 Networking Coffee

10:00 ̶ 12:00

Welcome address by

Matevž Frangež, State Secretary, Ministry of the Economy, Tourism and Sport of Slovenia

Address by

Maja Pak Olaj, Director, Slovenian Tourist Board, Slovenia


Keynote addresses by

Natalia Bayona, Executive Director, UN Tourism

Eduardo Santander, Chief Executive Officer, European Travel Commission, Belgium

Discussion, Q&A Session


Panel discussion: From Data to Decisions

Erwin Hinteregger, Chief Executive Officer, IDM South Tyrol, Italy

Dubravka Kalin, Director-General, Directorate of Tourism, Ministry of the Economy, Tourism and Sport of Slovenia

Apolonija Oblak Flander, Director-General, Statistical Office of Slovenia

Q&A Session


Moderated by Martina Gojkošek, Head of Corporate Communications, Slovenian Tourist Board, Slovenia


12:00 Lunch


Slovenian Tourist Board reserves the right to change the programme.

July 2024

Back to business events

Do you wish to attend the event?

Share with friends