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Marketing Plan for Slovenian Tourism 2007-2011

Tourism in Slovenia, to a large extent, still represents unexploited possibilities in terms of its economic and social development and recognisability in the world. In terms of relative volume of tourist capacity and number of tourism operators in Slovenia, as well as tourism traffic and employment in tourism (in view of Slovenia's natural attractions), Slovenia still lags behind other comparable countries and regions in Europe.

The Marketing Strategy of Slovenian Tourism for 2007–2011, based on The Development Plan and Policies of Slovenian Tourism (Razvojni načrt in usmeritve slovenskega turizma - RNUST) and analyses of the state of and actual trends in the area of tourism in Slovenia, Europe and the world, answers key questions for marketing Slovenian tourism in the upcoming five-year period and offers solutions for recognised challenges and opportunities.

These can only be realised with the valorisation of Slovenia’s natural and unique assets, taking into consideration trends in world tourism and the preparation of active and effective participation in the international tourism market. 



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