Based on a range of new marketing and communication tools, SPIRIT Slovenia public agency, Slovenian Tourist Board presents itself with an invitation to Slovenia extended by Tina Maze.
In a promotional video, advertisements and other promotional tools Tina Maze, currently the most famous Slovenian top athlete, invites you to visit Slovenia – from the unique Sečovlje salt pans, picturesque Piran, Plečnik's Triple Bridge in Ljubljana, the alpine pearl that is Lake Bled,pampering in Slovenian spas, Karst and other natural points of interest in Slovenia.
Tina Maze has been achieving top results in alpine skiing for many years. In last year's ski season she broke one record after another, and her achievements have not gone unnoticed even outside the world of skiing, i.e. by the international public.
SPIRIT Slovenia public agency, Slovenian Tourist Board chose the best Slovenian athlete as the face of the advertising campaign, as a promoter of Sloveniaand its tourist products and services, because she excellently personifies the identity of Slovenia as a tourist destination – as a green, active and healthy country.
Within its marketing activities aimed at attaining the desired goals of Slovenia and Slovenian tourism to become a visible destination on the world tourism map, SPIRIT Slovenia public agency, Slovenian Tourist Board also cooperates with Slovenian athletes so as to achieve synergetic effects at (key) target outbound markets in their efforts to increase competitiveness and ensure efficient marketing and promotion of Slovenia. Thus, marketing and promotion are based on the main story of Slovenia as a green, active and healthy country, which strengthens the brand of Slovenia and Slovenian tourism – I feel Slovenia. The story of a green, active and healthy Slovenia combines communication of sustainable or green tourism and an active lifestyle – sport.
In the marketing and promotional activities of Slovenia,SPIRIT Slovenia public agency, Slovenian Tourist Board strives for an innovative, different and more daring approach to the promotion and marketing of Slovenia and its tourist products and services.
That is why the Slovenian Tourist Board decided to engage Tina Maze as the most famous and renowned Slovenian top athlete in the preparation of several marketing and communication tools: a new promotional video of Slovenian tourism, a new series of advertisements, banners and other marketing communication tools. It concerns activities for increasing the visibility of Slovenia and its national and tourist brand I feel Slovenia.
Photos from the shoot of the promotional video of Slovenian tourism starring Tina Maze.
Photo by: Aleš Fevžer Directed by: Jasna Hribernik Director of photography: Rado Likon Music by: Janez Dovč, Sounds of Slovenia Costume design by: Alan Hranitelj Styling by: Tanja Zorn Make-up by: Špela Veble