In a study prepared by George Washington University, the Adventure Travel Association (ATTA) and Vital Wave Consulting, Slovenia ranked among the top 10 countries with high potential for development of adventure tourism.
The Adventure Tourism Development Index (ATDI), now in its third year, offers a ranking of countries around the world based on principles of sustainable adventure tourism and is calculated through a combination of expert survey data and quantitative data gathered from international indices (the study is available here).
Countries were ranked by 10 pillars organized into three factors:
- Safe and welcoming: sustainable development, safety, natural resources and health.
- Adventure: entrepreneurship and adventure activity resources.
- Readiness: humanitarian, infrastructure, cultural resources and image.
The scores are not a reflection of a country’s current popularity or visitation numbers for adventure travel, although in some cases a country’s ranking does correlate with those factors. With the goal of promoting and informing sustainable development of adventure tourism, the ATDI was created to support entrepreneurs and governments who want to create and market sustainable adventure tourism products and services for the benefit of communities and the environment.
The top 10 developed and developing countries are as follows:
- Developed Countries: Switzerland, Iceland, New Zealand, Canada, Germany, Sweden, Ireland, Norway, Finland and Austria.
- Developing Countries: Israel, Slovak Republic, Chile, Estonia, Czech Republic, Bulgaria, Slovenia, Jordan, Romania and Latvia.