Slovenia is continuing to strengthen its presence on social media while simultaneously actively developing content optimised for different social media channels. On the Feel Slovenia Facebook page, Slovenia is followed by over 40,000 people, the @SloveniaInfo Twitter profile has more than 7,000 followers, and Instagram shows more than 130,000 posts with the #slovenia hashtag.
Another way in which Slovenia is trying to actively increase its presence is by offering quick and targeted answers to comments about Slovenian tourism products and destinations. It also gives information on what is going on in Slovenia with the aim of arousing interest. In other words, it tries to be visible and to respond appropriately to every post that has something to do with Slovenia, taking into account the specifics of each social network and target group.
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