As part of a series of new marketing communication tools, Slovenian tourism is presented by Tina Maze’s invitation to Slovenia. In a video clip, various advertisements and other promotional tools, top-ranking Slovenian ski racer Tina Maze, as currently the most recognisable Slovenian sportswoman, invites viewers to visit Slovenia – from the unique Sečovlje Saltpans, the picturesque town of Piran, Plečnik’s Triple Bridge in Ljubljana, the Alpine pearl Bled to Slovenian spa resorts.
Tina Maze has been achieving outstanding results in alpine skiing for a number of years. In the previous season she broke record after record, and her accomplishments did not go unnoticed by the global public, even outside the realm of skiing.
SPIRIT Slovenia - Slovenian Tourist Board has therefore placed the best Slovenian athlete at the centre of a campaign to promote Slovenia and its tourism products because Tina perfectly characterises Slovenia`s identity as a tourist destination – a green, active and healthy country.
If you’d like to take a walk with Tina Maze through green, active and healthy Slovenia, please click here.
(Photo: Aleš Fevžer)