In 2012 the STB will implement the EDEN Slovenia communication activities with aim to promote the EDEN destinations (4 winners, i.e. Soca Valley, Solcavsko, Kolpa river, Idrija, and to a certain extent also 11 runners-up chosen in Slovenia in the past 4 years). Through the EDEN project we will also raise a sustainable and green tourism awareness.
The aim of implementation of communication activities is: - provide targeted public with a picture as complete as possible of what the EDEN project is; - provide the EDEN destinations with visibility at domestic and international level; - improve recognition of destinations’ diversity, uniqueness and quality; - improve awareness of the importance ofsustainability in tourism and of the adoption of sustainable tourist development patterns.
The main activities are: - presentation at foreign fairs in Austria, Netherlands, Brussels and Germany; - press trip for foreign journalists; - press trip for foreign tour operators; - website presentation at www.slovenia.info; - EDEN in Slovenia In Your Pocket guide; - EDEN promotional brochure.