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STB activities in 2012

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In 2012
the STB will implement the EDEN Slovenia communication activities with aim to promote the EDEN destinations (4 winners, i.e. Soca Valley, Solcavsko, Kolpa river, Idrija, and to a certain extent also 11 runners-up chosen in Slovenia in the past 4 years). Through the EDEN project we will also raise a sustainable and green tourism awareness.

The aim of implementation of communication activities is:
- provide targeted public with a picture as complete as possible of what the EDEN project is;
- provide the EDEN destinations with visibility at domestic and international level;
- improve recognition of destinations’ diversity, uniqueness and quality;
- improve awareness of the importance of sustainability in tourism and of the adoption of sustainable tourist development patterns.

The main activities are:
- presentation at foreign fairs in Austria, Netherlands, Brussels and Germany;
press trip for foreign journalists;
- press trip for foreign tour operators;
website presentation at;
- EDEN in Slovenia In Your Pocket guide;
- EDEN promotional brochure.

Administrator : SPIRIT Slovenija - Raziskave in Razvoj | | last modified: 31/07/2012

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