Brand

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Trademark of Slovenia – a story of the senses

A strong trademark is the best marketing tool for modern countries faced with increasing competition. In that context, Slovenia will be more successful, as we have gained a new trademark – the trademark of Slovenia called I Feel Slovenia.


The manager of the Slovenia brand is the Government Communication Office, which is aided in implementing the Slovenia brand by an interdepartmental group. The Slovenia brand and our brand of tourism will thrive if they are implemented by all of their users – in other words everyone that makes up Slovenia.

The core of the trademark

In Slovenia, green represents more than just a colour; it is "Slovenian green" , expressing the balance between the calmness of nature and the diligence of Slovenians. It speaks of unspoilt nature and our focus to preserve nature as such. It symbolises the balance of a lifestyle which combines the ...

Overall Slovenia brand design

Overall Slovenia brand design

Brand market communication tools

We present the brand of Slovenia and Slovenian tourism through various market communication tools, as well as through personal contacts and through the experiences we offer to everyone who comes into contact with Slovenia. An experience of our country even before any personal contact with Slovenia is provided ...