According to the Travel & Tourism Competitiveness Report 2011, Slovenia is ranked 33rd out of 139 countries, up two places since 2009 (35th place) and as many as 11 places since 2007 (44th place).
In terms of the sub-index-based classification, Slovenia’s competitive advantages are still the most important in business environment and infrastructure where tourist and ground transport infrastructure as well as information technology may be highlighted.
We have also considerably improved competitiveness in policy rules and regulations, mainly owing to a better ranking according to the sub-index on priority treatment of tourism in comparison with other industries. Slovenia has made significant progress within this area (up 21 places; from 92nd to 71st place) in the field of sustainable tourism development by the Government, mainly due to the efforts of promotion of sustainable tourism and a number of actions taken in the past two years (information and awareness raising - Forum, workshops, web sites, manual for development of sustainable business models, concrete financial incentives to obtain the EU Daisy certificate etc.).
We must also point out the apparent lack of price competitiveness in tourism and poor rankings in airport infrastructure (deteriorated even further in 2011 in comparison with 2009).
See the presentation showing rankings by indices and sub-indices.