The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
The catalogue is published in an edition of 40,000 copies (20,000 in German and 20,000 in English). The project was a collaboration between the Slovenian Tourist Board and marketing and advertising company Preobrat. The catalogue covers all three of Slovenia's wine regions (Podravje, Posavje, Primorska) and their wine districts and offers a comprehensive overview of Slovenian winemaking. It presents the three wine regions and a total of 14 wine districts, along with their products, in a systematic manner. It contains technical details and information and is full of useful hints for visitors to individual wine districts. As well as connecting the products of Slovenia's winemakers to gastronomic specialities, it contains information on accommodation, local sights of interest, events and festivals, protected products etc. The aim of the publication is to promote Slovenian wines and everything connected with them on the basis of the fact that the finest wines come from Slovenia's wine regions. The publication includes contributions from the ethnologist Dr Janez Bogataj and the sommelier and wine expert Jože Rozman. The introduction is by well-known Austrian journalist and wine connoisseur Peter Lexe.
Discover experience and taste Slovenia's wine regions with all their unique and interesting features. The catalogue will introduce you to: • Winegrowers and winemakers • Overnight accommodation • Gastronomic specialities • Events connected to wine • Selected restaurants • Protected products • Tourist information centres
This publication is designed as a marketing tool for the overall presentation and promotion of Slovenia’s tourist services and facilities. The chapters are based around promising tourist products stemming from the Slovenian Tourism Marketing Strategy 2007-2011, setting out all the key destinations and specific products. Creating the catalogue image involved the cooperation of experts in individual fields as well as product managers, since the catalogue aims to provide credible and updated information in a user-friendly way.
The chapters present the following topics: cities and culture, the natural environment, sustainable tourism and village tourism, active holidays and rest, health and wellbeing, gastronomy, business tourism, entertainment tourism and services for two target groups – prestige tourism and young people. The catalogue places great emphasis on the internet as an extremely important distribution channel for marketing tourist services.
One of the key points of emphasis in this publication is sustainable tourism and an environment-friendly approach, something pointed out in the text by the “SLOVENIA GREEN” sign and facts. The catalogue is printed on paper from sustainably managed forests, and in this way the Slovenian Tourist Board is continuing to fulfil its goals as part of the project to preserve green Slovenia. The publication also includes a flap with a postcard that the user can tear off and use. It is published in a total print run of 150,000 copies in nine languages: English, German, Italian, French, Russian, Spanish, Dutch, Czech and Slovenian. Together with the entirely updated Tourist Map of Slovenia, issued in November 2009, it represents a source of pooled information about Slovenia, providing a proper first impression of the country and pointing the way to individual product catalogues and websites.
For the coming year the Slovenian Tourist Board has published the Travel Agent's Manual 2010, which is aimed at tourist industry professionals. This manual, with updated content and design, is published in English, German, Italian and French, and was first presented at the World Travel Market WTM London 2010.
It brings together in one place useful general information about Slovenia, and highlights key tourist products and plenty of contact information for tourism providers and tour operators, which will be useful for foreign tourism industry representatives in finding business partners and making travel to Slovenia easier. The content is enhanced with green facts about Slovenia and green tips, which will help in the common effort to preserve green Slovenia.
The manual is the first of a series of publications that will be printed on environment-friendly paper, whereby the Slovenian Tourist Board is continuing to fulfil its goals as part of the Slovenia Green project.
The Slovenian Tourist Board is publishing even more environment-friendly publications! The Tourist Map of Slovenia, in a scale of 1:450 000 and with updated content and design, has been published in a total print run of 200,000 copies in English, German, Dutch, Russian, Japanese, Croatian, Ukrainian, Serbian, Italian, Norwegian, Polish, Hungarian, Swedish, French, Spanish, Finnish, Chinese and Czech.
The concept is based on five steps: FEEL SLOVENIA (the essential qualities of Slovenia), VISIT SLOVENIA (information on transport options to Slovenia), EXPERIENCE SLOVENIA (products: culture, nature, sports, health resorts, gastronomy, conference tourism, gaming), STAY IN SLOVENIA (information on accommodation) and REMEMBER SLOVENIA (contact data and websites, including the FB social network).
The content is enhanced with green facts about Slovenia and green tips that encourage sustainable tourism and common efforts to preserve green Slovenia. The tourist map is printed on paper from sustainably managed forests, and in this way the Slovenian Tourist Board is continuing to fulfil its goals as part of the SLOVENIA GREEN project.
New brochure Slovenian Istria has been published by Slovenian Tourist Board and partners in total print run of 100.000 copies in English, German, Italian, French, Spanish, Russian and Slovenian language.
Explore the historical stories of medieval costal cities - Piran, Izola and Koper, find suggestions for daily trips around coutryside and enjoy the luxury of Portorož.
Furthermore a suplemet that offers contact information of accommodation facilities and other representatives of tourist offer is available.
Start to write the story of your own experience in Slovenian Istria.
Slovenian tourist board has published a 2009 edition of manual Urlaub in total print run of 600 copies in German language.
Useful manual for professional tourist public, includes information about holidays in Slovenia, organized by Austrian tour operators and travel agencies.
The manual is available in the distribution centre of STB and in its' information office in Vienna.
Have you ever wanted to be alone with the nature. To be surrounded just by birds´ singing, breath of wind, murmur of the creek or silence of the lake surface. Are you curious about the life in the river pools and in lake depths?
Answers to this questions can be found in the new brochure Fly fishinh in Slovenia, published by the Slovenian Tourist Board and Fishing Association of Slovenia in total print run of 50.000 copies in English, German, Italian, French and Slovenian language.
Slovenia, your fly fishing destination in expecting you!
All cycling information about Slovenia you need to know.
New edition of brochure Cycling in Slovenia has just been published by the Slovenian Tourist Board in coorperation with the cycling friendly destinations in Slovenia in total print run of 100.000 copies in English, German, Italian, French and Dutch language.
Brochure offers a wide range of information about cycling destinations, terrain suitability rating, tour profiles and cycling events all round the country. Furthermore standards for cycling hotel, additional tourist offer and cycling packages are represented.
Back from our trips and holidays, we bring impressions, new knowledge and memories. Some also in tangible form. To put on a shelf, hang on a wall, eat or drink, put on and wear, read or listen, give as gifts to family and friends.
All such memories, also called as souvenirs are presented in new brochure Souvenirs of Slovenia, published by the Slovenian tourist board in total print run of 50.000 copies in English, German, Italian, French and Slovenian language.
If you require information about traditional tourist souvenirs, where to buy them, what are arts and crafts centres and which souvenirs - dedicated events to visit, Souvenirs of Slovenia is the best place to look at.
New edition of brochure Camping in Slovenia has just been published by the Slovenian Tourist Board in coorperation with the Chamber of Commerce and Industry of Slovenia in total print run of 150.000 copies in English, German, Italian, French, Dutch and Slovenian language.
Camping in Slovenia offers a wide range of camping information at your finger tips. Camping is made easy for you with useful genaral and contact information about camping spots, destinations and camping activities in unspoilt scenery.
Just recently, brochure has been successfully introduced to the public at Vakantiebeurs 2009, The Netherlands. Now is available for all those who want to plan their own holidays, who spontaneously decide on a trip, and most important, who want to spend their holidays in clean and unspoiled nature.
Brochure Hiking in Slovenia has been published by the Slovenian Tourist Board and the Hiking Slovenia Association in five languages in total print run of 100.000 copies.
In the brochure you can find detailed description of various trails across Slovenia and for your easier choice, maps and difficulty charts have been added. Hiking packages are included in this brochure to ensure the whole offer.
With the brochure in your hands and nothing to worry about you can go on exploring and tasting Slovenia!
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and