Press releases

Updated notification of the media and professional circles about planned and current activities and other news lies at the core of the Slovenian Tourist Board’s communication activities.

Here you can find updated press releases about tourism in Slovenia.

ANTOR - MEET THE WORLD 2014, 27 November 2014 - Stockholm

Press Release
WTM London 2014, 3 - 6 November 2014, Press Kit

PR WTM 2014
PR Lovely Weddings in Slovenia
Starwood Hotels & Resorts marks entry into Slovenia with Four Points by Sheraton Ljubljana

Press release
Lonely Planet: Ljubljana takes second place on the Best of Europe 2014 list

Press release
8th March - A Slovenian Carnival Comes to London!

Press release
ITB Berlin, 5 - 9 March 2014

ITB Pressemappe Slowenien
ITB Presskit Slovenia
Press release
Vakantiebeurs Utrecht 2014 Press release

Press release
Slovenia gets 5th Destination of Excellence

Destination Laško – The Confluence of Good is this year’s winner of the Slovenian selection of the European Destination of Excellence (EDEN). After the Soča Valley, Solčavsko Region, Kolpa River and the town of Idrija, Slovenia has gained the fifth European Destination of Excellence. The official award ceremony of the European Destination of Excellence title at state level will be held on 5 June 2013. At the European level, the destination will first be presented in Brussels in autumn, where it will be awarded the title by the European Commission.   

Read more in the Attachment.
Slovenian EDEN Destination 2013 
Maribor—European Youth Capital 2013

Maribor, a small city in the north-eastern part of Slovenia, boasts an attractive Old Town, rich wine culture, wonderful nature at Pohorje and important youth projects. Be forever young in Maribor
3,000 foreigners, 100 organizations, 100,000 young people, numerous conferences, festivals, seminars and events… Maribor is the place to be for youngsters this year. 2013 will be dedicated to young people and their potential.

You can find the whole article here.

Programs of the EYC Maribor 2013 can be found on

NEW! 9th of April Official Opening of the Cultural-Information Centre of the EYC Maribor 2013
Maribor: European Youth Capital 2013
Official Opening of the Cultural Information Centre of the EYC Maribor 2013
Three destinations competing for the title 'European Destination of Excellence 2013
This year, seven destinations contended for the title EDEN 2013, while the expert committee selected three finalists. The winning destination will be announced at the beginning of May; the award will be presented at the beginning of June at a celebration in the selected destination.

The EDEN project is one of the key strategic projects of SPIRIT Slovenia, Public Agency, Slovenian Tourist Board, within the framework of which Slovenian destinations are encouraged to develop green tourism that considers the social, cultural and environmental aspects of sustainability, with the help of European financial aid.

Destinations that have been awarded with the most points are (in alphabetical order):
- Laško – confluence of good;
- Radol’ca and
- Zeleni Kras - Green Karst.

Pread the Press Release.
Two years after its successful candidacy for EuroBasket 2013 and less than nine months before the start of the Championships, Slovenia is making the final preparations for the largest European basketball event, which will take place between 4th and 22nd September 2013. This is not merely the largest sports event in the history of Slovenia, but also an opportunity for Slovenia, Ljubljana and other host cities to show their best to the European basketball elite and their fans.

Read more.
Eurobasket 2013
Awards for Innovation in Tourism were presented

At the opening of the Alpe-Adria Tourism and Leisure Show on 24 January 2013 in Ljubljana, SPIRIT Slovenija, public agency and the Tourism and Internationalisation Directorate at the Ministry of Economic Development and Technology presented the 'sejalec' award. This traditional award for innovation in tourism was presented for the ninth time, this year to the products GoOpti and Vitagen.

Awards for Innovation in Tourism were presented
Idrija and Almaden received the UNESCO document

At a UNESCO World Heritage Committee meeting in Sankt Peterburg on 30 June 2012, a decision was made that the nominated mining heritage in Idrija and Almaden shall enter the Unesco World Heritage List.

At a ceremony in Idrija on 12 December 2012, six months after this important decision, Petya Totcharova, an important representative of the World Heritage Centre from Paris and deputy director of the World Centre covering the geographical area of Europe, officially handed over the Unesco document to the towns of Idrija and Almaden.
Idrija and Almaden received the UNESCO document
Active Slovenia - Slovenian mountain resorts 2013

Slovenia is a magnificent country, not only for lovers of the sea and mountains, but also for all those seeking outdoor recreation in summer and wintertime. Slovenia has plenty of modern ski resorts, with over 300 km of ski slopes and 280 km of cross-country tracks.

Slovenian Mountain Resorts – An Excellent Opportunity for Summer and Winter Activities in Nature
Slovenian Mountain Resorts 2013
Winter in Slovenia, Social Media Campaign

The Slovenian Tourist Board is launching a Social Media campaign in order to attract visitors to Slovenia this winter.

Winter in Slovenia can be a fascinating experience. The Slovenian Tourist Board is aware of this and is inviting others to find out through an innovative campaign based solely on the use of Social Media (Facebook, Twitter, Instagram). For a period of 20 days the and the accounts will try to show Slovenia as a winter destination in the best possible way and invite all users to visit.

Watch video Winter in Slovenia here.
Winter in Slovenia, Social Media Campaign
EuroBasket 2013 in Slovenia less than a year away

Two years after its successful candidacy for EuroBasket 2013 and almost a year before the start of the Championships, Slovenia is making the final preparations for the largest European basketball event, which will take place between 4th and 22nd September 2013. This is not merely the largest sports event in the history of Slovenia, but also an opportunity for Slovenia, Ljubljana and other host towns to show their best to the European basketball elite and their fans.
EuroBasket 2013
Slovenian brunch for journalists at WTM 2012

The SLOVENIAN TOURIST BOARD held a brunch for journalists at the World Travel Market 2012, in London’s ExCel centre on Monday, November 5th. It was hosted by NBA basketball star Raso Nesterovic to emphasize the importance of the role Slovenia, and its capital city Ljubljana, will play in the FIBA EuroBasket 2013. On Tuesday, November 6th, a new sustainable orientated booking website EGOZERO was launched at the Slovenia stand at the travel market.

More information at
2nd Days of Slovenian Tourism

The 2nd Days of Slovenian Tourism (DST), which took place between 15th and 17th October at the Radenci Spa in Radenci, again brought together major tourist events in Slovenia: the 15th Slovenian Tourism Forum with the plenary part of DST, the event “My country – beautiful and hospitable”, the 59th Slovenian Catering and Tourism Convention and other events organised by stakeholders in Slovenian tourism. The plenary portion of the 15th Slovenian Tourism Forum focused on the topic of Slovenian tourism facing the challenges of tightened economic conditions”, where respectable lecturers from Slovenia and abroad searched for answers to questions that are raised in the face of the severe economic situation within this vital branch of the Slovenian economy.
Press_release 2nd_Days_of_Slovenian_Tourism_15150.pdf
6% more foreign tourists recorded in the 1st half of the year

In the first 6 months of 2012, a moderate growth of arrivals and overnight stays at Slovenian tourist destinations was recorded. The number of foreign tourists in the half year rose by 6%, creating a 4% increase of overnight stays.  There were one per cent fewer domestic tourists recorded in the first half year, creating a 3% decrease in overnight stays; however, in June, the number of domestic tourists rose again by a surprising 8%.

For more information see the attached press release.
1st half of the tourism year in Slovenia
Best 2012 photo of Slovenia is Church on the Island by Matej Vranič

In the competition for the best photography of Slovenia, which is underway within the scope of the “Picture Slovenia” project, a photo by Matej Vranič entitled Church on the Island was selected as the best. Over 1700 photographers took part in the competition, submitting over 5000 photographs. For the first time, foreign photographers were also invited to participate in the contest.

For more information see the attached press release.
Picture Slovenia   Best Photo 2012
Polenta in Maribor 2012

Polenta will take place between the 20th of July and the 20th of August on six different venues of the European Capital of Culture – Maribor.

Between the 20th of July and 20th of August new centres will rise all over Maribor, connected by the same concept: creative expression and socializing. The Polenta project will enrich the happening in the city centre, emphasize our tradition and encourage the reflexions on the new ways of being. It will connect and unify all that seems impossible to connect, it will question the logical connections and allow the visitor to take an active part in a wide range of thematic happenings.
Polenta   ENG
Polenta   DE
Polenta   ITA
Polenta   HR
Green. Active. Healthy. Slovenia at the Olympics 2012
Tourism and sports have always been tightly connected, frequently also dependant on each other. The sports achievements of our Olympic athletes – naturally we all cheer them on – strongly contribute to the better recognisability of Slovenia and its tourist offer not only on the British, but also on the global market. Namely, the Olympic Games are an extremely significant event that draws the attention of sports lovers as well as everyone else. In all honesty – during the Olympic Games, almost everyone is glued to their TV screens.

The Slovenian Tourist Board (STB) is aware of the importance and role of the Olympic Games in the area of the promotion of Slovenia; therefore, it is intensively cooperating with the Olympic Committee of Slovenia, Government Communication Office (GCO) and Pivovarna Laško for the presentation of our country during the Olympic Games. The presentation will be carried out within the framework of a specially rented pub, Team Slovenia London Pub, in London during the Olympic Games. The pub is located in the Camden Town district, famous for its concerts. It is located near the King Cross traffic hub, from which Camden Town station is only one stop away. The Olympic centre is connected by tram with Camden Road station, from which the pub is only a 10-minute walk away.

 The STB will present Slovenia as a green, active and healthy tourist destination with the slogan/theme "Slovenia. Green. Active. Healthy!". The theme "Slovenia. Green. Active. Healthy!" was formed in cooperation with Slovenian athletes and substantially corresponds to the presentation within the framework of the Olympic Games. The promotional material "Slovenia. Green. Active. Healthy!" was prepared in accordance with this slogan/theme. Moreover, the equipment in the Team Slovenia London Pub (posters, ‘penguins’, flags, etc.) will be connected with the indicated theme and in accordance with the national tourist brand I feel Slovenia. 
The STB information office in London will provide assistance for the organization of receptions and invitations of journalists, agents and other business partners of Slovenian tourism in Great Britain, which are planned to take place in the Team Slovenia London Pub. The STB is also actively cooperating with the Olympic Committee of Slovenia for appearances of Slovenian athletes in various media (social media, Foursquare, press releases, TTA news on, journalist centre in London, etc.). We are cooperating and providing help and assistance to Slovenian sports journalists who will be reporting from the Olympic Games in London.
We would also like to mention that the Team Slovenia London Pub will be open to other visitors who will have the opportunity to “feel Slovenia” in the pub; namely, the pub will be equipped with promotional materials that promote the brand I feel Slovenia.  

Useful links: 
Team Slovenia Photo and Video Library 
Team Slovenia Mobile App - available in slovenian and english language for iOS (app store) and Android (google play) 
Team Slovenia on Twitter  
Team Slovenia on Facebook
Slovenia - Green. Active. Healthy.

Slovenia acts as an inspiration for many seekers of the sort of active lifestyle that ensures good health and wellbeing, not least numerous elite athletes from around the world. Wherever you turn, everything is green. Wherever you go, expect a rapidly changing landscape that has few rivals anywhere in the world. The changing scenery presents enormous opportunities in terms of active recreation. In addition, Slovenia is laced throughout with rivers, making it among the richest European countries per capita in this regard.
Slovenia   Green. Active. Healthy.
Slovenia – a partner country at the fair in Munich

Between 22 and 26 February 2012, Munich will host the fair for travel and leisure “” (Freizeit, Reisen, Erlebniss; formerly known as C.B.R.), the largest Bavarian fair for free time, travel and adventures. The presentation of Slovenia and Slovenian tourist offer will be given special attention at the upcoming fair, since Slovenia is a partner country to the fair this year. Under the wings of the Slovenian Tourist Board (STB), Slovenian tourist offer will be presented to the expert, trade and general public as an attractive green destination ideal for active holidays. Within the partnership frame, special emphasis in Slovenia’s presentation will be given to the presentation of Portorož/Piran with the aim to present Slovenia to Bavarians as a nearby, attractive and quality Mediterranean destination.
Slovenia – a partner country at the fair in Munich
2011 a record-breaking year for Slovenian tourism

Last year, more tourists came to Slovenia than in 2008, which had been the most successful year for tourism until now. According to the final official data provided by the Slovenian Statistical Office (SORS), the total number of overnight stays by tourists increased by 5% last year, compared to the year before, and surpassed 9.3 million overnight stays. The total number of tourists last year amounted to over 3.2 million, implying a growth in the amount of 7%. Compared to 2008, a record year until now, the total number of overnight stays in tourism grew by 1%, while the number of overnight stays by foreign tourists increased by 2%.
2011 a record breaking year for Slovenian tourism 
Istria Slovenia

Blue, white and green are the colours that would cross your mind, when you think about Portorož and Piran. Blue is the colour of the sea, which embraces our peninsula, part of the Slovenian Istria, cooling us in summer and warming us in winter. White is the colour of the salt, harvested from the sea, and has brought centuries of wealth and growth to the town of Piran. Green is the colour of Mediterranean vegetation boasting various pine trees, olive groves, vines and aromatic spices that complement the region with gorgeous fragrances and exquisite flavours.
Istria Slovenia
Let's show the world the beauty of Slovenia: Picture Slovenia – The power of independence in cooperation with the Slovenian Tourist Board and other partners, announces the global photography competition, through which it wants to increase the visibility of Slovenia in the world and to encourage visitors, fans and friends of Slovenia to get involved in the presentation of Slovenia. The competition takes place in three categories: Best Photography, Best Photo Reportage on Slovenia and Best Photography with a Mobile Phone.

More information:
Press release Picture Slovenia
Slovenia has received its fourth European Destination of Excellence

The destination of Idrija with the tourist product "Idrija – A Story for All Times" is this year’s winner of the EDEN selection. With Idrija joining past winners, the Soča Valley, Solčavsko and Kolpa River, Slovenia has received its fourth European Destination of Excellence. The official awarding of the title "European Destination of Excellence" will be held in Slovenia on the 8th of June. The destination award will also be presented in September at the European Tourism Day in Brussels where it will be officially recognised by the European Commission.  
Press release   EDEN 2011, Idrija
Welcome home

20 years have passed since Slovenia became an independent and internationally recognized country. Among the celebrations to mark the anniversary, there is one dedicated especially to Slovenians living abroad. We are going to meet with our countrymen, otherwise many kilometers, countries, or even continents separating them from our homeland.

Under the initiative of the Office for Slovenians abroad, on July 1, 2011, Ljubljana will welcome us to what all Slovenians, living home or abroad, are proud of. The streets and town squares of the old city centre will once again come to life. Packed with stalls ran by various organizations and societies, and offering a wide range of Slovenian culinary delicacies, with musical performances, folklore and theatrical groups that preserve and develop Slovenian culture, often extending beyond Slovenian geographical borders.

More information:

Press release Welcome home
I FEEL SLOVENIA - Profusion for all the senses

Slovenia, the fourth smallest member of the European Union in terms of area, boasts an extraordinary diversity of landscapes in a relatively small territory.

Easy access to this diversity is a particular advantage: it is possible to start the day in the mountains, with their sports and recreation centres, continue it on a farm in a green mountain pasture or valley, or perhaps on the Adriatic coast, and before it gets to evening allow yourself to be pampered at a top-flight thermal spa centre offering a sophisticated range of health and wellness services.

You can taste Slovenia in 24 distinct gastronomic regions and 14 wine districts. Relaxation, entertainment and culture are provided by internationally famous festivals and other events – 365 days a year. Slovenia is an attractive blend of urban sophistication and rustic warmth in a green environment of incredible diversity.
Profusion for all the senses
Green tourism in Slovenia - Committed to sustainable development at all levels

The competitive advantages of a country with extraordinary biodiversity Slovenia, one of the most forested countries in Europe, and therefore also one of the greenest, has for a long time presented itself to the world with its own shade of green.

Slovenia's green is based on unspoilt nature and at the same time on a resolve to stay that way – for its own citizens and visitors and also for future generations. For Slovenia, this shade of green is part of all strategic thinking about the future development of tourism and the economy in the
Committed to sustainable development at all levels
GASTRONOMIC SPECIALITIES OF SLOVENIA - A sumptuous celebration of good food and wine

Slovenia is an extraordinary geographical crossroads: it has the Alps and the Adriatic Sea, the Pannonian Plain and the Karst. It has extensive forests and thousands of hill vineyards. It has rivers and lakes with
indigenous animal species. As well as this natural diversity, it is a European cultural crossroads where the Slavonic, Germanic, Romance and Finno-Ugric worlds all meet.

Special natural characteristics and historical contact with other nations can also be tasted in its cuisine. Slovenia has created its own culinary specialities by preserving its own cuisine and giving a distinctly Slovenian twist to much that it has imported from elsewhere.
A sumptuous celebration of good food and wine
VIVID EXPERIENCES OF SLOVENIA - Festivals, sport, culture – events for every day of the year

Among the many reasons to visit Slovenia are events which, thanks to their particular characteristics, attract broad interest across Europe, events in special locations, and hundreds of encounters devoted to special themes and interests.
Anyone planning a visit to Slovenia should also take a look at the calendar of events that is constantly being updated on
Festivals, sport, culture – events for every day of the year
River Kolpa receives title European Destination of Excellence 2010

Ljubljana, 22 April 2010 - The River Kolpa destination and its tourist product "Kolpa. Touch the story” is this year’s winner of the EDEN selection. So now, following the Soča Valley and Solčavsko, Slovenia has gained a third European Destination of Excellence. Awarding of the title European Destination of Excellence on the national level will take place in June in the area of the River Kolpa destination. On the European level, the destination will present itself for the first time as part of the European Open Days in Brussels, where the title will be awarded by the European Commission.
More information about EDEN 2010




The website uses cookies to improve user experience. By visiting and using the website, you agree with cookies.
I agree
Read more