SPIRIT Slovenia, Slovenian Tourist Board (STB)

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SPIRIT Slovenia, Slovenian Tourist Board (STB) is a major national tourist organization for:

- planning and performing the promotion of our country as a tourist destination

- linking the existing products and programmes of national importance and advancing the progress of new ones

- establishment of the integral tourist information infastructure

- executing research and development work

The STB is the contact and central point in the complex network of the Slovenian tourism which plays a coordinating and linking role between the public, private and civil society.

The STB is the marketing, information and analytical tourist centre of the country which uses all the modern methods, approaches, tools and activities of the global marketing of the Slovenian tourist offer.

The STB would like to position Slovenia as a clearly and easily recognisable tourist country with precisely determined comparative and competitive advantages which will definitely contribute to the marketing of the Slovenian tourist offer.

The STB builds upon the relationship of partnership and has partners from private, public and civil areas of tourism. The relationship of partnership was transmitted to the marketing strategy and built into the whole process of planning, organizing and implementing promotional and marketing activities.