The green story (unspoilt green nature and green, responsible behaviour towards the environment, inhabitants, tourists and employees) is bound up in the very identity and brand I FEEL SLOVENIA.
Slovenia green is right at the centre of the model of the brand as an experiential promise that Slovenia provides to the visitor.
The mission is Forward with Nature.
The vision is a Green Boutique Quality.
At STB we will be actively marketing tourist products that are based on environment-friendly tourism and include a social and economic component of sustainable development of tourism.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and