Below we provide an overview of the main criteria and indicators developed in the area of the environment and tourism, on the global and European levels, on the destination level and hotel level. These are the basic orientations or minimal standards for sustainable operation, which destinations and hotels should adhere to in sustainably-oriented management.
GLOBAL SUSTAINABLE TOURISM CRITERIA (GSTC)
GSTC are a set of criteria that can be used by hotels and tour operators throughout the world, and they serve to determine whether operations are sustainable or close to sustainable.
The Partnership for Global Sustainable Tourism Criteria and the Sustainable Tourism Stewardship Council are developing a set of fundamental criteria based on the four pillars of sustainable tourism:
1. Effective planning of sustainable development, 2. Maximising social and economic benefit for local communities, 3. Reducing negative impacts on cultural heritage and 4. Reducing negative impacts on natural heritage.
In 2007 the Tourism Sustainable Group (European Commission) drew up a report Measures for More Sustainable European Tourism.
An Indicator System for “Sustainable Tourism Destinations” is now being developed, and this will supposedly be tested at European destinations of excellence.
INTERNATIONAL TOURISM PARTNERSHIP
The International Tourism Partnership is an organisation that links together leading companies in the tourism and travel industry. Their aim is to offer the industry knowledge and tools for more responsible business operations. ITP is a global programme of the organisation International Business Leaders Forum.
They have defined the basic orientations or minimal standards for sustainable operation which hotels should adhere to in sustainably-oriented management.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and