Slovenian Tourist Board
The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
Product and other research15/12/2006 Research among golfers on Slovenian golf courses  In the summer months of 2006 research was performed among golfers on Slovenian golf courses, namely among Slovenian and foreign golfers. The research was performed by way of a field questionnaire. Its purpose was to analyse the socio-demographic characteristics of golfers on Slovenian golf courses, factors of influence and satisfaction during their visit, characteristics of visits at different golf courses and characteristics of arrival and accommodation of foreign golfers. The results of the research will form the basis for planning further strategic documents from the field of tourism and for preparation of suitable measures and marketing activities for use by the STB and other tourist organisations on the national as well as the local level. However, the report will certainly interest all those whose main target group is the golfer as the results in the report will assist in designing suitable offers for the target guest.14/11/2006 Research among cyclists on selected Slovenian cycling trails  From July to September 2006 research among cyclist took place at selected Slovenian cycling trails. The purpose of the research was to carry out an analysis of Slovenian and foreign cyclists, their socio-demographic characteristics, factors of influence and satisfaction during their visit to Slovenia, characteristics of visits at different cycling points and the characteristics of arrival and accommodation of foreign cyclists. The research was performed by way of a field questionnaire.Some main findings: • Foreign cyclists most frequently obtained information on Slovenia from the Internet (52 %), a frequent source of information was also recommendations by friends, acquaintances and relatives (48 %). • Foreign cyclists' main reasons for visiting Slovenia are holidays (41 %), 26 % come for various sports activities or recreation and 14 % come to visit the sights. • Foreign cyclists who were participants in the questionnaire were most satisfied with the natural attractions of Slovenia, its mountain world and the people's hospitality. The least important factors were low-priced accommodation and the vicinity to home. • The average expenditure per person during a visit to a cycling point is 3,106 tolars. 08/11/2006 Research among hikers in Slovenian mountain huts  For those whom the tourist hiker is an important target group, the data collected by the questionnaire which took place between 1st July and 20th September 2006 at selected Slovenian mountain huts, will certainly give them information which will help them in designing offers for this specific guest. The purpose of the research was to find out hikers' socio-demographic profile, what they like and what is important for them when walking in the mountains and habits among local as well as foreign tourists. |
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