Slovenian Tourist Board (STB)

Slovenian Tourist Board (STB) is a major national tourist organization for: 

- planning and performing the promotion of our country as a tourist destination

- linking the existing products and programmes of national importance and advancing the progress of new ones 

- establishment of the integral tourist information infastructure 

- executing research and development work 

The STB is the contact and central point in the complex network of the Slovenian tourism which plays a coordinating and linking role between the public, private and civil society.
The STB is the marketing, information and analytical tourist centre of the country which uses all the modern methods, approaches, tools and activities of the global marketing of the Slovenian tourist offer.
The STB would like to position Slovenia as a clearly and easily recognisable tourist country with precisely determined comparative and competitive advantages which will definitely contribute to the marketing of the Slovenian tourist offer.
The STB builds upon the relationship of partnership and has partners from private, public and civil areas of tourism. The relationship of partnership was transmitted to the marketing strategy and built into the whole process of planning, organizing and implementing promotional and marketing activities. 


History of STB

History of STB The Tourism and Commercial Promotion Centre (TCPC) was officially established on 1 October 1983.

The Decree on the founding of the public commercial institute of the Slovenia Tourism Promotion Centre (STPC) then replaced the TCPC with the new Slovenia Tourism Promotion Centre. The founders were the Republic of Slovenia, i.e. the Government, and the Slovenian Chamber of Commerce.

Through a decree amending the earlier decree founding the public commercial institute, the Slovenia Tourism Promotion Centre changed its English name to Slovenian Tourist Board, and the Government remained the sole founder.

At the end of 1999 the Decree transforming the public commercial institute STPC signalled the transformation of STPC into the public commercial institute of the Slovenian Tourist Board (Slovenska nacionalna turistična organizacija), and this decree was followed by another amendment with certain adjustments, with the word nacionalna being deleted, leaving the current Slovenian title of Slovenska turistična organizacija (STB).
STB was operating within SPIRIT, public agency from the beginning of 2013 till the end of July 2015.

Since the first of august 2015 Slovenian Tourist Board has continued with operations in the field of tourism on its own once again.

Brand of Slovenian tourism 

Slovenian Tourist Board
Dimičeva 13, 1000 Ljubljana
tel.: +386 1 589 85 50
fax: +386 1 589 85 60
business site:

Registration number: 6889859000
Tax ID number: 93477902



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