The Sweds mostly travel because of the need for relaxation and rest. This shows that they mostly travel out of leisure time motives. Sightseeing, recreation and visit of events also stand out. Important elements of attractiveness, which bring tourist to Slovenia, are relaxation and rest premises, accessibility and location, tourist sites and attractiveness of the unknown.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and