Tourists from Italy present a great potential for Slovenia tourist market. The aim of the research was to form a profile of average international Italian tourist. Gathered information was used to form marketing tips for different areas of tourism.
The results of the analysis show that Italians are quite satisfied with the aspects of Slovenian tourism, in particular with spa and wellness services, town and city experiences, cultural and historical attractions, and games of chance. The exception in negative terms is the traffic infrastructure, which the respondents branded as largely unsatisfactory.
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and