The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
Travel intentions of the inhabitants of Slovenia, yearly report 2011
Before the start of the summer season, the intention to travel or take a trip was expressed by 49% of respondents, while prior to the start of the winter season, the intention to travel was expressed by 28% of respondents. In the summer season, most of them (68%) planned to take a trip with 4 to 13 overnight stays, while prior to the winter season, most of them (54%) intended to go on a shorter holiday with up to 3 overnight stays.
The most popular summer destination is Croatia. Namely, the intention to spend their vacation in Croatia was expressed by 55% of respondents. 19% of them intended to spend their summer holidays, and 37% their winter holidays, in Slovenia. As regards winter popularity, Slovenia is followed by Austria (17%) and Italy (14%).
Travel intentions of the inhabitants of Slovenia - winter season 2009/2010
Trips or excursions in the period December 2009 – February 2010 are being planned by 23% of respondents, of whom 11.5% will go on longer trips with more than three overnights, while 7.7% will go at most on a short trip with one to three overnights. The highest number of respondents, 35%, will spend their winter holiday in Slovenia, while 13% will holiday in Austria. Almost two thirds of respondents (64%) will make their own travel arrangements, while 26% of respondents will leave their travel arrangements to a tour operator. The envisaged amount of spending on trips and excursions averages a little less than EUR 530 per person. Both last year (49%) and this year (48%) almost half of respondents gave lack of money as the main reason for not travelling. The majority of respondents believe that the global financial and economic crisis has not influenced their choice of destination.
Travel intentions of the inhabitants of Slovenia - summer season 2009
In June, July or August, 50% of survey respondents will go on a trip or excursion. Of these, 38% of respondents will go on a longer trip (more than three overnights), while 7% will go on shorter trips (one to three overnights). A total of 5% of respondents will only be going on excursions without overnights.
The intention to go on a trip is influenced significantly by gender, age, education, employment status and the type of location and statistical region. In the period from June to August 2009, it will be to a greater extent males, younger, better educated people, students and those employed, and those from bigger cities who will go on a trip or excursion.
Travel intentions of the inhabitants of Slovenia - winter season 2008/2009
56% of respondets stated as main reason for travel in winter seasons leisure, the next answers in line was visiting friends/relatives (9%) and then sport, skiing (7%). Reasons for non-travaling were money (49%), the lack of free time (17%) and age (7%).
Travel intentions of the inhabitants of Slovenia - summer season 2008
56% of all survey respondents plan their holiday, travel or trip in June, July or August. Holidays (with at least three overnight stays) will be taken by 48%, a break with one or two overnight stays by 5%, and a day trip by 3% of the respondents. The most respondents will spend their summer holidays in Croatia (52%). Holidays in Slovenia are planned by 29%; 7% of the respondents plan to travel to Greece. Less than 5% reported going to other countries for holidays. The majority of those on holiday in Slovenia will plan their holidays on their own, without a travel/tourist agency (90%), and privately-arranged holidays abroad will be taken by 74%.
Travel Intentions of the Inhabitants of Slovenia Comparison Report (2006/2007)
This report presents a comparison of travel intentions of inhabitants of Slovenia in years 2006 and 2007. We have compared the travel intentions, anticipated destination country of holiday, anticipated activities on longer holidays and anticipated expenditure.
Travel Intentions of the Inhabitants of Slovenia - 2007
The aim of the research of travel plans of the inhabitants of Slovenia in 2007 is to follow their travel habits over four time periods: spring (March - May), summer (June - August), autumn (September - November) and winter (December 2007 - February 2008). Here is final report for all four time periods together.
Travel Intentions of the Inhabitants of Slovenia in the year 2007
With the research on travel plans of the inhabitants of Slovenia in 2007 our aim is to follow their travel habits over four time periods: March - May, June - August, September - November and December - February.
The purpose of the research is to monitor the travel intentions over a longer period of time (organisation of holidays, number of overnight stays) and to do a more detailed analysis of the holiday destination countries, the main activities on holidays, anticipated expenditure, and reasons for not going on holidays
Travel Habits of the Inhabitants of Slovenia - 2006
Started in May we have monthly conducted research in which we asked Slovenian people about their journeys. Here is final report with data collected from May till December 2006.
With the research on tourist travel we collect monthly data on the travel of the Slovenian population. The questions involve two areas, namely: intentions to travel in the current month (number of overnight stays, destination country of planned holidays, main activities, expected expenditure, reasons for not travelling) and holidays already spent in the current month with at least three overnight stays (destination country of the holiday spent, main activity during holidays, expenditure per person, reasons for selection the destination, reasons for not travelling).