Research of the green tourism
Green tourism.
Slovenian Tourist Board
The Slovenian Tourist Board (STB) is the national umbrella tourist board, whose purpose is to plan and carry out the promotion of the country as a tourist destination, primarily in foreign markets.
STB is the national tourist board, and the only such institution in Slovenia.
Market Intelligence The Slovenian tourism sector is geared towards a thorough knowledge of the market and tourists. We strive towards marketing that is focused on the guest and the specifics of the individual market, which facilitates the targeting of existing and potential tourists.
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Marketing opportunities
A determining factor in the successful presentation and marketing of Slovenia’s tourist facilities is a thorough knowledge of the market and target visitors, marketing focused on the guest, and the development of services and facilities based on
Products and developement
We foster the development and marketing of tourist products, and especially tourist products that are aimed at sustainable development of tourism and protection of the environment. We are developing and promoting the use of innovative products and
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