Press releases

19 July 2012
Tourism and sports have always been tightly connected, frequently also dependant on each other. The sports achievements of our Olympic athletes – naturally we all cheer them on – strongly contribute to the better recognisability of Slovenia and its tourist offer not only on the British, but also on the global market. Namely, the Olympic Games are an extremely significant event that draws the attention of sports lovers as well as everyone else. In all honesty – during the Olympic Games, almost everyone is glued to their TV screens.

The Slovenian Tourist Board (STB) is aware of the importance and role of the Olympic Games in the area of the promotion of Slovenia; therefore, it is intensively cooperating with the Olympic Committee of Slovenia, Government Communication Office (GCO) and Pivovarna Laško for the presentation of our country during the Olympic Games. The presentation will be carried out within the framework of a specially rented pub, Team Slovenia London Pub, in London during the Olympic Games. The pub is located in the Camden Town district, famous for its concerts. It is located near the King Cross traffic hub, from which Camden Town station is only one stop away. The Olympic centre is connected by tram with Camden Road station, from which the pub is only a 10-minute walk away.

 The STB will present Slovenia as a green, active and healthy tourist destination with the slogan/theme "Slovenia. Green. Active. Healthy!". The theme "Slovenia. Green. Active. Healthy!" was formed in cooperation with Slovenian athletes and substantially corresponds to the presentation within the framework of the Olympic Games. The promotional material "Slovenia. Green. Active. Healthy!" was prepared in accordance with this slogan/theme. Moreover, the equipment in the Team Slovenia London Pub (posters, ‘penguins’, flags, etc.) will be connected with the indicated theme and in accordance with the national tourist brand I feel Slovenia. 
The STB information office in London will provide assistance for the organization of receptions and invitations of journalists, agents and other business partners of Slovenian tourism in Great Britain, which are planned to take place in the Team Slovenia London Pub. The STB is also actively cooperating with the Olympic Committee of Slovenia for appearances of Slovenian athletes in various media (social media, Foursquare, press releases, TTA news on, journalist centre in London, etc.). We are cooperating and providing help and assistance to Slovenian sports journalists who will be reporting from the Olympic Games in London.
We would also like to mention that the Team Slovenia London Pub will be open to other visitors who will have the opportunity to “feel Slovenia” in the pub; namely, the pub will be equipped with promotional materials that promote the brand I feel Slovenia.  

Useful links: 
Team Slovenia Photo and Video Library 
Team Slovenia Mobile App - available in slovenian and english language for iOS (app store) and Android (google play) 
Team Slovenia on Twitter  
Team Slovenia on Facebook

Press releases

Information for media and professional public about planned and current activities of Slovenian Tourist Board. General news related to tourism in Slovenia can also be found here.

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