In Slovenia, tourism represents an important economic activity with various multiplicative effects and high potential for development and growth. Contributing 12.8% to the GDP, ... more
last year it represented 37.6% of exports in services and 7.5% of total exports. In comparison to the European and global average, the share of tourism in both the total exports as well as cumulative effects on GDP in this sector are significantly higher in Slovenia, as is the share of people employed in it. Last year, a new record was set – for the first time since the declaration of independent Slovenia, the number of overnight stays exceeded 10 million, whereas the inflow from travel services exceeded €2.2 billion.
On World Tourism Day, 27 th September, a two-day conference, Global Green Destinations Day (27-28.9.2016) is taking place in Ljubljana, capital of Slovenia. The flagship green ... more
destinations event is planned on a global scale and will bring together leading experts in sustainable development and green tourism, opinion leaders, representatives of destinations, associations, hoteliers and tourist operators who strive for sustainable development in tourism. The main partner and co-organiser of the event is Ljubljana Tourism, in cooperation with the Slovenian Tourist Board. The capital of Slovenia has won the candidacy for the green conference because of its prestigious title of European Green Capital 2016. The Global Green Destinations Day programme also presents the exclusive awards ceremony for the Top 100 Sustainable Destinations 2016, featuring the most successful sustainable tourism destinations of the world, as well as the best providers of green solutions in the tourism sector, who will receive awards for their responsible environmental and social performance.
At the Terme Čatež spa complex, the 19 th Slovenian Incoming Workshop (SIW) organised by the Slovenian Tourist Board is now in full swing . ... more
The most important business event in the Slovenian tourism, this year focused on the topic of healthy waters, offers a plethora of business opportunities as well as a break in the midst of active Slovenia. The positive effects on the visibility of Slovenian tourism and the chance for marketing tourist offers at the Workshop are of immense importance.
Global Digital Campaign, I FEEL SLOVENIA – Make New Memories, developed by the Slovenian Tourist Board (STB) in close cooperation with the Slovenian tourist industry, has reached more than 7.3 million people from all ... more
over the world within a month. By using various channels abroad, the campaign has been increasing the visibility and image of Slovenia as a green, active, healthy tourist destination and promoting attractive tourist products. The TV spot Healthy Waters, developed for the Russian market, was viewed on YouTube by more than 460,000 people within one week only.
From 25 to 28 May the European Association of Travel Agents and Tour Operators will meet in the European Green Capital 2016, Ljubljana. This is part of the Preferred Destination agreement signed with the Slovenian ... more
Tourist Board to help promote Slovenia through the travel agency network.
Slovenian Tourist Board is launching one of the most important projects since August 2015, when it started to operate on its own again. By running a global digital campaign in ... more
close cooperation with the economy, the Slovenian Tourist Board will, through innovative advertising messages, raise the recognisability and reputation of Slovenia as a green, active and healthy tourist destination, promote attractive tourist products, and increase the competitiveness of Slovenian tourism on key foreign markets.
After eight months of holding the office of Acting Director, Maja Pak, MSc., was today appointed the Director of the Slovenian Tourist Board, Public Agency for the marketing and promotion of tourism in the Republic of Slovenia. ... more
“Thanks to my colleagues and all partners, in the past few months we carried out all the activities that were set as a priority at the time when Slovenian Tourist Board was founded” Maja Pak, M.Sc., said at the appointment. “We reorganized Slovenian Tourist Board in accordance with modern marketing trends and new contents, we successfully carried out numerous presentations to journalists, tour operators and general public abroad, and in cooperation with the economy sector, we prepared a two-year marketing program for Slovenian tourism, which is ambitious and is, in line with trends, focused on both digital marketing and the most promising markets. “ The activities of the Slovenian Tourist Board in the next two years will be mainly focused on increasing the recognisability of Slovenia as a green, active, healthy, sustainability-oriented tourist destination, promoting innovative products and stories of Slovenian tourism through major digital campaigns on key European markets, which is already starting this month. “We will intensify our communication activities with foreign business communities. We are preparing a new, modern web portal www.slovenia.info and we are increasing communication through social media. At the same time, it will also be necessary to strategically develop new markets. We will face many challenges in the following period. It is important to work closely with industry and key stakeholders in tourism when planning and implementing marketing activities,” Maja Pak, M.Sc., added.