Global Digital Campaign, I FEEL SLOVENIA – Make New Memories, developed by the Slovenian Tourist Board (STB) in close cooperation with the Slovenian tourist industry, has reached more than 7.3 million people from all ... more
over the world within a month. By using various channels abroad, the campaign has been increasing the visibility and image of Slovenia as a green, active, healthy tourist destination and promoting attractive tourist products. The TV spot Healthy Waters, developed for the Russian market, was viewed on YouTube by more than 460,000 people within one week only.
From 25 to 28 May the European Association of Travel Agents and Tour Operators will meet in the European Green Capital 2016, Ljubljana. This is part of the Preferred Destination agreement signed with the Slovenian ... more
Tourist Board to help promote Slovenia through the travel agency network.
Slovenian Tourist Board is launching one of the most important projects since August 2015, when it started to operate on its own again. By running a global digital campaign in ... more
close cooperation with the economy, the Slovenian Tourist Board will, through innovative advertising messages, raise the recognisability and reputation of Slovenia as a green, active and healthy tourist destination, promote attractive tourist products, and increase the competitiveness of Slovenian tourism on key foreign markets.
After eight months of holding the office of Acting Director, Maja Pak, MSc., was today appointed the Director of the Slovenian Tourist Board, Public Agency for the marketing and promotion of tourism in the Republic of Slovenia. ... more
“Thanks to my colleagues and all partners, in the past few months we carried out all the activities that were set as a priority at the time when Slovenian Tourist Board was founded” Maja Pak, M.Sc., said at the appointment. “We reorganized Slovenian Tourist Board in accordance with modern marketing trends and new contents, we successfully carried out numerous presentations to journalists, tour operators and general public abroad, and in cooperation with the economy sector, we prepared a two-year marketing program for Slovenian tourism, which is ambitious and is, in line with trends, focused on both digital marketing and the most promising markets. “ The activities of the Slovenian Tourist Board in the next two years will be mainly focused on increasing the recognisability of Slovenia as a green, active, healthy, sustainability-oriented tourist destination, promoting innovative products and stories of Slovenian tourism through major digital campaigns on key European markets, which is already starting this month. “We will intensify our communication activities with foreign business communities. We are preparing a new, modern web portal www.slovenia.info and we are increasing communication through social media. At the same time, it will also be necessary to strategically develop new markets. We will face many challenges in the following period. It is important to work closely with industry and key stakeholders in tourism when planning and implementing marketing activities,” Maja Pak, M.Sc., added.
"Slovenia enthrals the media with its offering of healthy waters and active breaks." A meeting with the German and global media has just concluded at the Slovenian stand where ... more
28 Slovenian tourist companies and destinations are presented under the auspices of the Slovenian Tourist Board (STB) at the ITB Berlin global tourism trade fair. The event at the stand, where the themed offerings of healthy waters and active breaks, and Ljubljana as the holder of the title of the European Green Capital were highlighted, was attended by over 50 media representatives. The participants were addressed by the Minister of Economic Development and Technology, Zdravko Počivalšek, and Acting Director of the STB, Maja Pak, MSc. Slovenia received the award for the best emerging destination.
Slovenia assumed the role of a partner country at the International Fair of Tourism in Belgrade for the second time, which will increase its recognition at this significant tourist market. IFT, which is being held ... more
between 18 and 21 February this year, is the biggest tourist fair in South-East Europe. Slovenia’s presentation extends over 140 metres.