The Slovenian Tourist Board, along with the competent authorities for the development and promotion of tourism, at a press conference on World Tourism Day, presented the starting points of the new strategy of the development of Slovenian tourism for the period 2012-2016 as well as the programme guidelines in the area of promotion in 2012; on the basis of the data on Slovenian tourism in the first seven months of the current year, 2011 was determined to be a successful tourist year.
According to the final data of the Statistical Office of the RS, 6% more arrivals and 5% more overnight stays of tourists were recorded in the first seven months of the current year in comparison with the same period last year, whereby 9% more foreign tourists visited Slovenia and generated 10% more overnight stays. If we focus only on July, 6% more arrivals and 4% more overnight stays were recorded this year in July in comparison with July 2010. Temporary data for August indicates a continuation of positive growth trends. In August, the growth of arrivals was even higher (9%), while there were 7%more total overnight stays in comparison with August 2010.
Therefore, the Slovenian Tourist Board has not only achieved, but exceeded this year`s plans in the area of the growth of tourists and their overnight stays. This growth actually exceeds the growth of the number of foreign tourists on the European and global level. It is also delightful to note that the income from tourism in the first seven months of this year was 8% higher in comparison with the same period in 2010. In the first seven months of this year, Slovenia recorded a balance of payments in the area of tourism in the amount of 670,805,000 EUR (last year 525,546,000 EUR).
The Slovenian Tourist Board estimates that positive data is also a result of the concentration of promotion on the key markets of Slovenian touristm in connection with the partners of the Slovenian tourist economy. The Slovenian Tourist Board has also actively oriented towards target and harmonised addressing of key target groups and the increase of the recognisability of Slovenia and its tourist offer, which will also function as a guideline of the Slovenian Tourist Board in its activities in 2012.