Director General

As Director General of the Slovenian Tourist Board, Maja Pak is in charge of the management of business and human resources policy. She prepares the STB's annual programme of work, the annual report and the medium-term marketing plan for Slovenian tourism.

Ms Pak has over 20 years' experience in tourism.

Between 1996 and 2006 she was responsible, as STB general secretary, for organising the work of the STB, the strategic planning of marketing, branding, designing a system for measuring efficiency at the STB using the Business Scorecard methodology, etc. Since October 2006 she has headed the STB's research and development department, where among other things she has been responsible for the European Destination of Excellence (EDEN) project and promoting the development and marketing of green (sustainable) tourism. Before joining the STB she worked at the Zdravilišče Rogaška spa and health resort in Rogaška Slatina (1992–1996). In 2003 Maja Pak received a master's degree in entrepreneurship from Ljubljana University (Faculty of Economics). Her thesis was on the use of Business Scorecard at the STB.


Maja Pak, M.Sc
Director General
e-mail: maja.pak(at)  

Tel.: ++386 1 589 85 67
e-mail: glavna.pisarna(at)

Head of the Cabinet

Nuša Zajc
phone: ++386 1 589 85 50
e-mail: nusa.zajc(at)

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