Three destinations competing for the title 'European Destination of Excellence 2013'
This year, seven destinations contended for the title EDEN 2013, while the expert committee selected three finalists. The winning destination will be announced at the beginning of May; the award will be presented at the beginning of June at a celebration in the selected destination.
The EDEN project is one of the key strategic projects of SPIRIT Slovenia, Public Agency, Slovenian Tourist Board, within the framework of which Slovenian destinations are encouraged to develop green tourism that considers the social, cultural and environmental aspects of sustainability, with the help of European financial aid.
Destinations that have been awarded with the most points are (in alphabetical order): - Laško – confluence of good; - Radol’ca and - Zeleni Kras - Green Karst.
Expecting the fifth European Destination of Excellence in Slovenia
Within the framework of the European EDEN project – European Destinations of ExcelleNce, SPIRIT Slovenia, Slovenian Tourist Board will, for the fifth year in a row, carry out the selection procedure for the European Destination of Excellence in Slovenia. The Slovenian destinations of excellence – Soča Valley, Solčavsko Region, Kolpa River and Idrija that gained the prestigious title European Destination of Excellence in the years 2008-2011 will be joined in 2013 by the fifth European Destination of Excellence in Slovenia.
The first “In Your Pocket” guide to Slovenian EDEN destinations
Almost all the Slovenian EDEN destinations have been recording a higher number of overnight stays, especially by foreign tourists. The Soča Valley, the Solčavsko Region, the Kolpa River and the town of Idrija are destinations that have been paving the way in Slovenia and abroad for the last decade – in recent years, at a brisk pace – through the EDEN network and its promotional support.
This year, the EDEN project focuses on the promotion of existing EDEN destinations. A new promotional tool for this is the first In Your Pocket guide to Slovenian EDEN destinations.
The guide will be published shortly, with a circulation of 30,000 copies. It will be available in English at various sites, among which the Slovenian EDEN destinations will be included, i.e. in the valleys of the Soča and Kolpa rivers, the Solčavsko region and Idrija.
Check the guide attached or on the In Your Pocket website, where Slovenia has already been introduced and well represented.
If you would prefer a more refreshing vacation in summer, away from hot seaside destinations, or you are looking for an active autumn vacation, then the European Destinations of ExcelleNce (EDEN) in Slovenia are the right choice. We have gathered attractive ideas for your active and green late-summer and autumn vacation.
Slovenian EDEN destinations in a new common brochure
To present the Slovenian EDEN destinations this summer, the Slovenian Tourist Board published a new presentation brochure that includes the stories behind the four Slovenian EDEN destinations; moreover, it also presents all the features and uniqueness in their offer. The brochure also includes key events in 2013.
In 2012, for the fifth year in a row, the Slovenian Tourist Board (STB) is participating in the European Destinations of ExcelleNce (EDEN) project. Today, Slovenia prides itself on four EDEN destinations.
The STB has already applied to the new EDEN 2012/13 tender and if the project is approved for Slovenia, STB will begin with its selection activities at the national level at the end of 2012.
The Slovenian EDEN destinations almost all, as a rule, record above-average growth levels of overnight stays, especially by foreign tourists. The Soča Valley, the Solčavsko Region, the Kolpa River and Idrija are destinations that have strengthened their position in Slovenia in the last decade, especially in recent years, through the EDEN network and its promotional support. And they all await the summer with several new features.
Within the 36th meeting in St. Petersburg, Russia that was held on 30 June 2012, the Unesco World Heritage Committeereached an important decision for Idrija – the 2011 EDEN winner – and Slovenia. The common nomination of Slovenia and Spain, entitled Heritage of Mercury, saw Almaden and Idrija ranked on the list of world cultural and natural heritage under the auspices of Unesco.
This is important news for Idrija and Almaden, including their heritage connected to mercury, which can be placed on the list of the most important cultural and natural monuments of all time. At the same time, this achievement is a result of intensive six-year common endeavours of Idrija and Slovenia as well as their Spanish partners. The common nomination of Slovenia and Spain focused on technical heritage connected to mines in Idrija and Almaden, where the largest mercury mines in the world were active until just recently; moreover, they specificallyrepresent the importance of mining, technologies and industries associated with mercury.
The Unesco World Heritage Committee has justified the ranking of the Heritage of Mercury Almadén and Idrija (Slovenia/Spain) to the UNESCO list in the following way: `The property includes the mining sites of Almadén, where mercury (quicksilver) has been extracted since Antiquity, and Idrija, where mercury was first found in 1490 A.D. The Spanish property includes buildings relating to its mining history, including Retamar Castle, religious buildings and traditional dwellings. The site in Idrija notably features mercury stores and infrastructure, as well as miners’ living quarters, and a miners’ theatre. The sites bear testimony to the intercontinental trade in mercury, which generated important exchanges between Europe and America over the centuries. The two sites represent the two largest mercury mines in the world and were operational until recent times.`
This is another recognition for Idrija, which became the Slovenian EDEN destination in 2011; in 2011, winning destinations were singled out for playing a key role in reviving their region, bringing sustainable development and new life to run-down cultural, historical and natural sites and acting as a catalyst for wider local regeneration.
In 2012 the STB will implement the EDEN Slovenia communication activities with aim to promote the EDEN destinations (4 winners, i.e. Soca Valley, Solcavsko, Kolpa river, Idrija, and to a certain extent also 11 runners-up chosen in Slovenia in the past 4 years). Through the EDEN project we will also raise a sustainable and green tourism awareness.
The aim of implementation of communication activities is: - provide targeted public with a picture as complete as possible of what the EDEN project is; - provide the EDEN destinations with visibility at domestic and international level; - improve recognition of destinations’ diversity, uniqueness and quality; - improve awareness of the importance ofsustainability in tourism and of the adoption of sustainable tourist development patterns.
The main activities are: - presentation at foreign fairs in Austria, Netherlands, Brussels and Germany; - press trip for foreign journalists; - press trip for foreign tour operators; - website presentation at www.slovenia.info; - EDEN in Slovenia In Your Pocket guide; - EDEN promotional brochure.